Yering Station Winery Case Study: Picnic Rugs

Last Updated: 21 November 2025

Yering Station Winery, Victoria’s first vineyard and a renowned producer of world-class wines, asked Cubic Promote to supply 900 custom-branded checkered picnic blankets. Known for offering a premium wine experience in the Yarra Valley, Yering Station wanted a classy corporate gift that would enhance the visit for their guests and VIP clients. The custom blankets, featuring the winery’s logo, were distributed during wine tastings, tours, and special events, ensuring a lasting impression.

The blankets quickly became a favourite among visitors, offering both comfort and practicality while reinforcing the winery’s premium brand.

Key Metrics & Results:

6% average increase in repeat visits from guests who mentioned the blankets during their follow-up bookings, as tracked by the winery’s customer service team (compared to last quarter’s data)

By choosing these picnic blankets, Yering Station Winery successfully enhanced the experience for its VIPs and kept them coming back.

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Picnic Mat & Rugs

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

Key Metrics & Results:

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About the Author

Aubrey Vitor

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