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Yering Station Winery

Last Updated: 10 November 2025

Yering Station Winery, Victoria’s first vineyard and a renowned producer of world-class wines, asked Cubic Promote to supply 900 custom-branded checkered picnic blankets. Known for offering a premium wine experience in the Yarra Valley, Yering Station wanted a classy corporate gift that would enhance the visit for their guests and VIP clients. The custom blankets, featuring the winery’s logo, were distributed during wine tastings, tours, and special events, ensuring a lasting impression.

The blankets quickly became a favourite among visitors, offering both comfort and practicality while reinforcing the winery’s premium brand.

Key Metrics & Results:

• 6% average increase in repeat visits from guests who mentioned the blankets during their follow-up bookings, as tracked by the winery’s customer service team (compared to last quarter’s data)

By choosing these picnic blankets, Yering Station Winery successfully enhanced the experience for its VIPs and kept them coming back.