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Case Study: PixaLens

Last Updated: 18 November 2025

Wooden spiral notebook with PixaLens on the cover, placed on a white background.

PixaLens, an Australian-based tech company that provides AI-driven solutions for recycling factoring processes. They had an upcoming tech expo in Melbourne next month and sought giveaways to make lasting impressions with the crowd. Staying true to their core, they opted for 1, 300 branded eco notebooks as their giveaway. These eco-friendly notebooks, made from recycled materials and featuring the PixaLens logo, were distributed to potential clients and industry professionals.

Key Metrics & Results:

9% average increase in booth foot traffic compared tot the expo they attended last month, with more attendees stopping by the PixaLens booth after seeing the eco notebooks
Enhanced brand image, as the notebooks were able to reinforce PixaLens as a sustainability-focused tech company to the professionals

By selecting eco-friendly notebooks, PixaLens successfully boosted booth traffic at the expo, all while fostering stronger connections with industry professionals and potential clients.