Case Study: PixaLens 

Wooden spiral notebook with PixaLens on the cover, placed on a white background.

Last Updated: 18 November 2025

PixaLens, an Australian-based tech company that provides AI-driven solutions for recycling factoring processes. They had an upcoming tech expo in Melbourne next month and sought giveaways to make lasting impressions with the crowd. Staying true to their core, they opted for 1, 300 branded eco notebooks as their giveaway. These eco-friendly notebooks, made from recycled materials and featuring the PixaLens logo, were distributed to potential clients and industry professionals.

Key Metrics & Results:

  • 9% average increase in booth foot traffic compared tot the expo they attended last month, with more attendees stopping by the PixaLens booth after seeing the eco notebooks 
  • Enhanced brand image, as the notebooks were able to reinforce PixaLens as a sustainability-focused tech company to the professionals

By selecting eco-friendly notebooks, PixaLens successfully boosted booth traffic at the expo, all while fostering stronger connections with industry professionals and potential clients.

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Eco Notebooks

Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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