Iberdrola Australia

Last Updated: 21 November 2025

Iberdrola Australia, looking to align their clean energy brand with a family-friendly giveaway for a major community festival on Sydney, they turned to Cubic Promote for a solution. They ordered 2,400 branded bubble blowers, each printed with the Iberdrola logo, to hand out at their festival stall, which featured exhibits on solar and wind energy. The bubble blowers quickly became a hit with children and parents, with bubbles filling the air and capturing the attention of attendees. As bubbles floated across the fairgrounds, many festival-goers shared photos and videos on social media, tagging both Iberdrola and the event’s hashtag.

Results:

• Boost in event booth traffic: The giveaway led to a marked increase in foot traffic at Iberdrola’s booth, particularly among families, who were drawn in to collect their free bubble blowers.

By choosing a playful and interactive giveaway, Iberdrola not only increased their booth traffic but also extended their brand’s presence online, creating memorable moments that resonated with attendees long after the festival ended.

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