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PARKROYAL Melbourne Airport

Last Updated: 24 November 2025

PARKROYAL Melbourne Airport aimed to engage business travellers and guests with a unique giveaway during their stay. They ordered 1,000 custom pad-printed stress planes, shaped like aeroplanes and branded with their logo, to offer a fun, travel-themed stress-relief toy. Distributed at check-in and placed in rooms, the stress planes reflected PARKROYAL’s focus on enhancing the travel experience. Guests enjoyed the playful, relaxing toys, which sparked conversations in the lobby and boosted social media engagement, with travellers sharing photos of the stress planes at the hotel and on their journeys.

Results:

• 8% increase in guest engagement, with guests interacting with the stress planes and mentioning them in post-stay surveys and reviews

PARKROYAL was able to successfully provide a fun giveaway that entertained guests and reinforced their brand in a memorable way with their custom stress planes.

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