PARKROYAL Melbourne Airport Case Study

Last Updated: 9 March 2026

PARKROYAL Melbourne Airport aimed to engage business travellers and guests with a unique giveaway during their stay. They ordered 1,000 custom pad-printed stress planes, shaped like aeroplanes and branded with their logo, to offer a fun, travel-themed stress-relief toy. Distributed at check-in and placed in rooms, the stress planes reflected PARKROYAL’s focus on enhancing the travel experience. Guests enjoyed the playful, relaxing toys, which sparked conversations in the lobby and boosted social media engagement, with travellers sharing photos of the stress planes at the hotel and on their journeys.

Results:

8% increase in guest engagement, with guests interacting with the stress planes and mentioning them in post-stay surveys and reviews

PARKROYAL was able to successfully provide a fun giveaway that entertained guests and reinforced their brand in a memorable way with their custom stress planes. Visit the PARKROYAL website by clicking the link.

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About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn

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About the Author

Aubrey Vitor

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