Shaw and Partners

Last Updated: 25 November 2025

Shaw and Partners Financial Services sought gifts that would help them foster stronger relationships with their VIP clients. Instead of the usual corporate gifts, such as pens or notebooks, they chose a fun and interactive giveaway—custom-branded board games. Working with Cubic Promote, they ordered 50 custom Monopoly-style games, each featuring their logo on the box. These board games were given to key clients during meetings, orientations, and special events, leaving a lasting and memorable impression. Clients appreciated the personal touch and enjoyed using the games during family gatherings, which helped Shaw and Partners foster meaningful connections.

Metrics (Compared to last quarter):

• A 5% average increase in client satisfaction was achieved based on feedback, with clients expressing appreciation for the unique and engaging gift.
• 3% rise in referrals from clients who mentioned the custom board games during networking or casual conversations.

This corporate gift initiative helped Shaw and Partners reinforce their commitment to providing memorable experiences for their VIP clients, ensuring they remain top of mind for future financial decisions.

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