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Home » Case Studies » Tradeshow » Client Story: Magellan Logistics

Client Story: Magellan Logistics

Last Updated: 18 November 2025

White box with blue label: Putting the fun in the Fundamentals, Magellan Logistics.A white box with a blue label featuring Magellan Logistics in this client story, BEST BEFORE: Oct 2022.

Client: Magellan Logistics – one of Australia and New Zealand’s most trusted freight forwarders and customs brokers, supporting businesses with seamless, end-to-end freight movement across borders and into stores.

What was ordered? 300 premium boxes of assorted pralines branded with the Magellan Logistics logo.

Purpose? To give as client appreciation gifts during the quarter.

How were the pralines used?

Magellan Logistics ordered 300 boxes of assorted pralines to share with key clients, partners, and stakeholders as part of a relationship-building initiative. The goal was simple: acknowledge the businesses they support every day and offer a thoughtful, premium gift that reflected their commitment to service and attention to detail.

The pralines were packaged in elegant boxes printed with the Magellan Logistics branding, creating a polis hed look that matched the company’s professional reputation. Account managers handed them out during client meetings, project visits, and end-of-quarter check-ins. A portion was also sent to long-standing customers as a thank-you for their ongoing trust.

Recipients appreciated the gesture — a small but memorable way to show gratitude in a fast-paced industry. The pralines helped spark conversations, strengthen relationships, and reinforce the company’s message: that behind every shipment and every clearance is a team that genuinely values its clients.

This simple initiative helped Magellan Logistics maintain strong connections across its network while adding a personal touch to its customer service approach.

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