Home » Case Studies » Tradeshow » Doughnut King

Doughnut King

Last Updated: 13 November 2025

Doughnut King, the iconic Australian doughnut brand known for its locally-loved doughnuts and coffee, asked Cubic Promote to supply 2000 custom greeting cards, which they would distribute to their customers. With the catchy “We Got You” tagline, Doughnut King aimed to connect with both new and loyal customers. The vibrant pink cards were handed out during in-store promotions and special events, creating a memorable connection with the brand.

Key Results (Feedback from their staff):

• 6% average increase in foot traffic to Doughnut King stores during the promotion period, compared to the previous month, with many customers mentioning the cards during checkout.

By choosing these custom greeting cards with an added value proposition, Doughnut King not only boosted immediate sales but also enhanced long-term loyalty, creating an engaging and effective promotional campaign.