Success Story: McGrath

McGrath keychain in a black gift box

Last Updated: 16 March 2026

Keytag and black gift box for McGrath

A leading real estate agency in the Geelong region, McGrath knows that a simple pen won’t stand a chance when making lasting impressions on its clients and partners. For their latest marketing initiative, they opted for something that feels premium while still being practical. They ordered custom key tags from Cubic Promote and packaged them in large black custom gift boxes to add to that premium feel. They planned to distribute these key tags during client handovers every time they would close the deal to celebrate an important milestone for their clients.

The clients were genuinely thrilled with these branded key tags. They mentioned how perfect these were for keeping their car and house keys organised and in one place. Presented in black personalised boxes, the custom key tags felt like a thoughtful gift for the clients. By presenting the key tags with black gift boxes, McGrath Geelong made their clients feel truly valued. Beyond their functionality, these key tags became subtle ambassadors for their brand. Every time their clients reached for their keys, they were reminded of how McGrath provided a personalised service that truly understood their needs. For McGrath, the key tags weren’t simply giveaways—they were a meaningful part of a bigger vision to build lasting relationships, nurture community spirit, and keep their brand front of mind well beyond the sale. Visit McGrath Website

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Aubrey Vitor

About the Author

Aubrey Vitor

Marketing Merchandise Expert

Aubrey Vitor is a Marketing Merchandise Expert at Cubic Promote, Australia’s leading supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey excels in helping businesses select the most effective branding techniques for their promotional products. Her expertise in product selection ensures that every item maximises its potential to drive brand visibility and engagement. Aubrey is also a regular contributor to industry articles and blogs, where she shares insights on how businesses can achieve their marketing goals with the right branded gifts and giveaways. Her deep knowledge of the promotional products sector and commitment to helping brands thrive make her a trusted authority in the field. Follow Aubrey on LinkedIn