Scrunchies for RPM Hire

Last Updated:5 May 2026

We recently partnered with RPM Hire, a leading Australian company in traffic management and road safety equipment with locations in Melbourne, Sydney, Brisbane, and Perth. Their usual work focuses on barriers and message boards, but for their community projects, they wanted something new. We provided a large order of custom branded scrunchies to help their brand feel more friendly and approachable.

For Local Sponsorships

Buying in bulk helped RPM Hire get a great deal, making scrunchies an ideal choice for their community outreach. They mainly used them for local sports club sponsorships and ‘Girls in Trades’ events, where typical hardware merchandise might not fit. The scrunchies were a fun and useful giveaway for female athletes and students, helping RPM Hire connect with more people outside the construction industry.

Results

The RPM Hire team was very happy with the scrunchies, especially the bright print quality. Printing on gathered fabric can be challenging, but we ensured their colours and logos remained clear and easy to see. After giving them out at local games and career fairs, the community response was great. These scrunchies boosted positive brand sentiment by 4.4% at community events, demonstrating that a creative giveaway can help an equipment brand feel more connected to the local community. Visit RPM Hire website

Why Alice loves this creative merch choice?

I really like seeing industrial brands like RPM Hire try lifestyle merchandise. It adds personality to their brand. Giving out scrunchies at netball games or girls’ sports events is a smart way to get their logo seen outside of roadwork sites. By using high-quality printing and bulk ordering, we helped RPM Hire support their local communities while staying within budget.

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About the Author

Estrelle Mendoza

Senior Product Expert

Estrelle Mendoza is a Senior Product Expert at Cubic Promote, with over three years of experience managing orders for Australian businesses. Specialising in tradeshow and conference orders, Estrelle ensures products meet both quality and branding standards. Estrella is also an expert at ensuring the orders arrive on time. She plays a key role in helping businesses optimise their promotional campaigns for events, with a particular focus on timely delivery and brand consistency. Estrelle is a regular contributor to industry articles, sharing her expertise on selecting the right giveaways for events and conferences. Her comprehensive knowledge and reliable execution have made her a trusted expert in the promotional products industry. Follow Estrelle on LinkedIn