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University of Adelaide

Last Updates: 3 February 2026

The University of Adelaide Student Well-being Department wanted to promote health and self-care among students while keeping its branding visible throughout the campus. So, they turned to Cubic Promote for a solution and ordered 500 dark blue lip balm sticks (4.5g) with digital printing of the university’s logo and contact details.

These lip balms quickly became a hit, especially with students moving between lectures and campus activities. The university’s logo was prominently displayed on each lip balm, ensuring brand visibility throughout the year. The lip balm sticks were also functional and aligned with the university’s focus on student well-being and health.

Students appreciated the practical giveaway, and the branded lip balms were kept in backpacks, desks, and even cars, ensuring consistent brand exposure. This simple yet effective promotional product was crucial in creating ongoing brand recall in a setting where students often feel overwhelmed. It offered them something that kept the university’s well-being message front and centre.