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Best Large Tradeshow Venues in Australia (500+ Attendees)

Last Updated: 9 June 2025

Planning a major tradeshow or exhibition? When expecting over 500 attendees, the venue becomes more than a space—it also becomes part of your event’s identity. Whether you’re hosting a national supplier showcase, a tech innovation fair, or a government-funded industry expo, you need a space that can easily handle foot traffic, exhibitor logistics, and branding visibility. This guide highlights some of Australia’s top venues for large-scale tradeshows, offering flexible layouts, high-volume capacity, and facilities supporting attendees and exhibitors. We’ve also added Cubic Promote’s signature insights on what branded merchandise works best in each space.

Looking for something smaller? Our guide to small tradeshow venues (under 500 attendees) offers compact options.

What Makes a Great Large Tradeshow Venue?

Unlike seated conferences, tradeshows demand:

• Open floorplans with wide aisles
• Dedicated loading docks
• Ceiling clearance for banners and signs
• Strong Wi-Fi and power distribution
• Space for foot traffic flow and networking zones

Venues that can accommodate all of the above while giving your brand room to shine are worth booking.

📍 New South Wales: ICC Sydney – Exhibition Halls

Capacity: 5,000+

Why it works: This is the epicentre of Australia’s expo scene. With enormous exhibition halls, dedicated freight lifts, and onsite branding opportunities, ICC Sydney is built for serious tradeshows.

Used for National B2B expos, industry-specific tradeshows, and innovation showcases.

Branding Tip: Go all in—custom-branded lanyards, delegate bags, floor decals, ceiling banners, and giveaways at scale. It’s a great place to showcase your full visual identity.

📍 Victoria: Melbourne Convention and Exhibition Centre (MCEC)

Capacity: 6,000+

Why it works: MCEC has multiple connected exhibition pavilions, breakout rooms, and a massive floor area that supports multiple expos. It is perfect for cross-industry events.

Used for: Careers fairs, tech expos, and public sector exhibitions.

Branding Tip: Scale your presence with signage towers, branded corporate uniforms for booth staff, and utility giveaways like reusable water bottles or printed fans.

📍 Queensland: Brisbane Convention & Exhibition Centre – Exhibition Halls

Capacity: 4,000–6,000 attendees

Why it works: Centrally located and stacked with modern infrastructure, its hall layout works well for tightly zoned expos and flowing public-facing events.

Used for: Health expos, tourism showcases, training & development exhibitions.

Branding Tip: Create high-impact starter packs—custom compendiums, event guides, branded pens, and drawstring bags. Place a few ‘photo zone’ signs to encourage social sharing.

📍 South Australia: Adelaide Showground – Jubilee Pavilion

Capacity: 5,000+

Why it works: Jubilee Pavilion offers large, open-plan spaces with indoor/outdoor flexibility. It offers natural light and a blank canvas for custom event theming.

Used for: Agricultural expos, retail tradeshows, and open house exhibitions.

Branding Tip: Don’t forget branded signage flags, booth tablecloths, and high-volume giveaways like flyers, sunscreen, or printed brochures.

📍 Western Australia: Perth Convention and Exhibition Centre

Capacity: 5,000+

Why it works: With six exhibition halls and full freight access, the PCEC is perfect for logistics-heavy tradeshows. It often hosts national trade bodies and export-focused expos.

Used for: Mining, manufacturing, and engineering tradeshows.

Branding Tip: Pair your display with branded tech products for mobile, such as USBs, power banks, wireless chargers, and compact device stands.

📍 Tasmania: Princes Wharf No.1 – Hobart

Capacity: 800 to 1,500 attendees

Why it works: A modern waterfront venue with glass walls, direct truck access, and a reputation for hosting statewide expos.

Used for: State government showcases, community and arts fairs, and sustainability expos.

Branding Tip: Stick with custom eco-friendly items—bamboo pens, reusable totes, and compostable flyers.

📍 Northern Territory: Darwin Convention Centre

Capacity: 1,200+

Why it works: Positioned on the waterfront with full exhibition space, breakout rooms, and climate-controlled event zones—ideal for events with a national footprint.

Used for Government expos, Indigenous business showcases, and regional industry events.

Branding Tip: Include climate-appropriate gear like wide-brim hats, branded water bottles, and sunscreen tubes with your logo.

📍 ACT: National Convention Centre Canberra

Capacity: Up to 2,400 attendees

Why it works: Prime location for policy-heavy tradeshows, research fairs, and government-sponsored expos. Offers strong AV, brand visibility options, and secure access.

Used for: Federal career expos, defence industry tradeshows, education & research days.

Branding Tip: To engage a professional audience, opt for branded notebooks, satchels, and pull-up banners. Subtle, sustainable branding resonates well in Canberra.

Delivering Branded Products to Tradeshows Across Australia

Whether you’re setting up at ICC Sydney or the Darwin Convention Centre, we’ve supported brands in every corner of the country. Cubic Promote can deliver your branded merchandise directly to venue loading docks or your hotel in advance, ensuring everything’s on time, branded right, and event ready.

We supply to:

• NSW – Sydney, Newcastle, Wollongong
• VIC – Melbourne, Geelong, Ballarat
• QLD – Brisbane, Gold Coast, Cairns
• SA – Adelaide, Mount Gambier
• WA – Perth, Fremantle, Bunbury
• TAS – Hobart, Launceston
• NT – Darwin, Alice Springs
• ACT – Canberra, Queanbeyan

How to Order for Your Tradeshow Booth

1. Choose high-volume or premium branded items suited to your audience.
2. Send us your logo or request our in-house graphic design services (from $35/hr).
3. Approve your digital proof.
4. We deliver directly to your tradeshow venue, Australia-wide.

All prices exclude GST.

Own the Floor at Australia’s Largest Tradeshow Spaces

Tradeshows are more than booths and flyers—they are also opportunities to own the room with smart branding. From lanyards to tech packs, we’ll help you get everything sorted fast. Reach out today to explore custom options, request a quote, or book a meeting with our product branding team.