Shop Tradeshow Merchandise

Trade show merchandise is a powerful tool for turning quick booth interactions into lasting brand visibility. A good trade show merch is held, carried, and reused — creating multiple touchpoints long after the event ends. Products like tote bags, notebooks, drink bottles, pens, and tech accessories work because they’re practical. People use them during the event, walk around with them, and often take them home. That simple act extends your branding beyond the expo floor and into daily life.

Discover More About Trade Show Items

• Explore our blogs on trade show essentials to gain strategies and tips.
• See case studies on how brands boost booth visibility.
• Browse articles on event and trade shows, written by our merchandise experts. 
• Check our blog on print setup fees to understand costs of custom branding on tradeshow items.

Buying Tips From Our Experts

• Spark conversations: Choose items that are easy to hand out while talking, like pens, notebooks, or small tech. Keep a few within reach at all times — these act as natural icebreakers and keep people at your booth longer.
• Boost visibility: Prioritise products that move around the venue, like tote bags or bottles. When attendees carry your merch through the aisles, your logo reaches hundreds of extra eyes without extra effort.
• Add real value: Pick one or two high-quality giveaways instead of many cheap ones. A well-made product — like a sturdy tote or a sleek notebook — is more likely to be kept, used, and remembered.
• Match the audience: Align the item with the event theme and demographic. For example, tech crowds respond to USBs and chargers, while tourism and lifestyle events favour drinkware, travel pouches, or sun hats.
• Keep it light: Pick compact items that fit easily in bags or hand luggage. Heavy or bulky merch often gets left behind, while lightweight products travel home and continue promoting your brand.
• Plan smart: Estimate booth traffic based on event size, not guesswork. Bring enough stock to last the whole event, but avoid over-ordering. If footfall is high, reserve a set number per day to stay consistent.

Ideal Use Cases in Australia

Here are some events these merch work best:

• Business & Industry Expos: Major expos such as Australian Manufacturing Week and CeMAT Australia attract large volumes of trade visitors who actively network and collect materials throughout the day.
• Healthcare & Education Conferences: At events like Australian Healthcare Week and EduTECH Australia, delegates often use conference materials during sessions or take them back to their workplaces.
• Tourism & Hospitality Events: Events such as ATE – Australian Tourism Exchange and NoVacancy Hotel + Accommodation Expo attract industry professionals who travel frequently. Merchandise here often ends up in luggage, workplaces, or shared spaces.
• Technology & Startup Conferences: Tech-forward shows like Pause Fest and Cebit Australia draw audiences that value utility and minimalism. Giveaways used during work, travel, or meetings ensure ongoing brand impressions in day-to-day settings.
• Government & Council Conferences: Merchandise distributed at events like these are often used during meetings and then taken back to offices, giving your brand quiet, long-term visibility.
• Festivals & Public Events: Large-scale events such as Sydney Royal Easter Show and Floriade offer unmatched foot traffic. When attendees use or wear merchandise throughout the venue, your branding reaches thousands organically.