Lanyards as Promotional Products: The Secret to Effective Marketing

Last updated: 18 May 2026

Key Points:

  • Lanyards are low-cost tools that keep your brand visible at events and gatherings.
  • They are practical, holding IDs, keys, or passes for a wide range of events and budgets.
  • Custom printing lets you add logos and colours, so each attendee can promote your brand.

If you’ve been to an event or a trade show, you’ve most likely received lanyards as promotional giveaways. Printed lanyards are considered s a great tool to promote your brand, your organization in events like trade shows and corporate gatherings. Above all, these promotional tools are cheap but very useful. So, if you are looking for a cost effective way to get your message to the right people, lanyards is one of the best options for you.

What Are Lanyards?

Lanyards are basically like a strap or cord that you wear around your neck, wrist, or waist to carry small items like keys, ID cards, and even cell phones. They’re typically made out of nylon or polyester materials and have a clip at one end for you to attach whatever it is you need on the go.

These straps are not only handy but they can also make your life easier by keeping everything in one spot; they also come in tons of different colors and styles! You can customize them with logos, text, images – pretty much anything you want. And who doesn’t love having something unique that sets them apart from the crowd?

Why Lanyards Are the Ultimate Promotional Products for Your Events

Okay, picture this: you’re planning an event for your business, and you want to leave a lasting impression on your guests without breaking the bank. Sounds tricky, right? Well, guess what – lanyards are the answer you’ve been searching for! Trust me, these babies come with a ton of perks that you’ll love.

Easy on the Wallet

Custom gray lanyard with esc text and a sleek metal clip for business visibility.
Gray Lanyard

First things first, let’s talk about the money factor. When you compare lanyards to other promotional items like t-shirts or mugs, they’re way more budget-friendly. So if you want to make a splash without draining your pockets, lanyards are definitely the way to go!

Crazy Versatile

Another awesome thing about lanyards is that there’s one for every occasion. Trade show? Check. Corporate event? You got it. And since they come in all sorts of sizes and styles, you can find the perfect fit no matter what your budget looks like. How cool is that?

All About That Branding

Now, let’s talk about the real star of the show: visibility. Lanyards have a prime spot around the neck (or wrist/waist), making it super easy for people to see your brand. And we all know how crucial brand recognition is when it comes to leaving a lasting impact on potential customers.

Give Lanyards a Go!

So, are you ready to take your event game to the next level? Why not give lanyards a try? There are also blank lanyards that gives you the freedom to customise any designs that you want. You might be surprised at just how effective they can be. Plus, your guests will appreciate the useful and stylish gift. It’s a win-win situation!

Conclusion

There are so many promotional products out there that you can use to promote your brand. However, the most efficient and cost effective ones are lanyards. They are cheap, which makes them accessible even with small businesses. So if you’re looking for an inexpensive yet effective way to promote your business/organization/event/etc… consider using custom lanyard keychains today!

Wendy Li

About the Author

Wendy Li

General Manager

General Manager at Cubic Promote

LinkedIn: Wendy Li on LinkedIn
Email: [email protected]

About Wendy

Wendy Li is the General Manager at Cubic Promote and has worked with the business since 2010, giving her more than 16 years of experience in the promotional products industry. She joined as a Production Manager, later moved through Account Management roles, and became General Manager in 2018. Wendy oversees day-to-day operations, supports staff, manages client and production issues, and coordinates suppliers and logistics. She has worked closely with organisations including Westpac and Rio Tinto. Her strongest areas of knowledge are production management, merchandise logistics, fulfilment and quality assurance.

Professional Experience

Wendy joined Cubic Promote in March 2010 as a Production Manager, giving her firsthand experience of how branded merchandise moves from approved artwork through production to final delivery. Her role involved coordinating with suppliers, managing production timelines, checking order requirements and helping resolve issues that could affect quality or delivery.

She later moved into Account Management, where her experience expanded from production into client-facing work. She worked directly with customers on product selection, branding requirements, order coordination and delivery planning, including projects for organisations such as Westpac and Rio Tinto.

In 2018, Wendy became General Manager. She now oversees day-to-day operations while remaining closely involved in production, supplier coordination, staff support and complex client orders.

Areas of Expertise

  • Promotional product selection and sourcing
  • Production management
  • Merchandise logistics and fulfilment
  • Quality assurance
  • Supplier and production coordination
  • Rush-order production
  • Corporate merchandise
  • Client and operational management

First-Hand Industry Experience

Wendy has worked across production, account management and business operations. Her experience includes coordinating suppliers, assessing production capacity, supporting urgent production requirements, managing quality expectations, and resolving delivery and fulfilment issues.

She has worked with a broad range of promotional merchandise and corporate clients, including larger organisations with complex product selection, branding and logistics requirements. Wendy also attends annual trade shows hosted by the Australasian Promotional Products Association (APPA). Cubic Promote is an APPA member, and these events provide her with ongoing exposure to new promotional products, suppliers, decoration methods and industry developments.

Selected Projects and Client Stories

  • University of Western Australia (UWA): Managed an order of 420 branded power banks for student events and orientations. View case study
  • Raine & Horne Commercial: Coordinated branded pens and tape measures for an event, including a rush delivery completed ahead of schedule. View case study
  • Jaybro: Helped deliver branded neoprene stubby holders with consistent print quality across the order. View case study

Qualifications, Recognition and Industry Involvement

Australian Women’s Small Business Champion Awards

Wendy was named a 2026 Australian Women’s Small Business Champion Awards Finalist, recognising her contribution to the business and her leadership at Cubic Promote.

The Promo Playbook by Cubic Promote

Wendy has contributed to The Promo Playbook podcast by Cubic Promote, sharing practical insights from her experience in promotional merchandise, production, client management and business operations.

What Wendy Writes About

Wendy writes and reviews content about promotional products, product selection, production management, merchandise logistics, quality assurance, fulfilment, corporate merchandise and branded apparel.

Her articles draw on practical experience managing production and client orders, coordinating suppliers, resolving delivery requirements and overseeing promotional merchandise projects from product selection through to final delivery.

Personal Perspective

For Wendy, managing merchandise is not only about placing an order with a supplier. It means understanding what is happening throughout production, anticipating where problems may occur and finding a practical way to keep the client’s project moving when something unexpected happens.

Profile last updated: August 2026