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Lanyards as Promotional Products: The Secret to Effective Marketing

Last updated: 14 July 2025

If you’ve been to an event or a trade show, you’ve most likely received lanyards as promotional giveaways. Printed lanyards are considered as a great tool to pr

Lanyards

omote your brand, your organization in events like trade shows and corporate gatherings. Above all, these promotional tools are cheap but very useful. So, if you are looking for a cost effective way to get your message to the right people, lanyards is one of the best options for you.

Key Takeaways

• Understanding what are lanyards.
• The use of lanyards on events.
• Lanyards as promotional products to level up your game.

What Are Lanyards?

Lanyards are basically like a strap or cord that you wear around your neck, wrist, or waist to carry small items like keys, ID cards, and even cell phones. They’re typically made out of nylon or polyester materials and have a clip at one end for you to attach whatever it is you need on the go.

These straps are not only handy but they can also make your life easier by keeping everything in one spot; they also come in tons of different colors and styles! You can customize them with logos, text, images – pretty much anything you want. And who doesn’t love having something unique that sets them apart from the crowd?

Why Lanyards Are the Ultimate Promotional Products for Your Events

Okay, picture this: you’re planning an event for your business, and you want to leave a lasting impression on your guests without breaking the bank. Sounds tricky, right? Well, guess what – lanyards are the answer you’ve been searching for! Trust me, these babies come with a ton of perks that you’ll love.

Easy on the Wallet

Gray Lanyard

First things first, let’s talk about the money factor. When you compare lanyards to other promotional items like t-shirts or mugs, they’re way more budget-friendly. So if you want to make a splash without draining your pockets, lanyards are definitely the way to go!

Crazy Versatile

Another awesome thing about lanyards is that there’s one for every occasion. Trade show? Check. Corporate event? You got it. And since they come in all sorts of sizes and styles, you can find the perfect fit no matter what your budget looks like. How cool is that?

All About That Branding

Now, let’s talk about the real star of the show: visibility. Lanyards have a prime spot around the neck (or wrist/waist), making it super easy for people to see your brand. And we all know how crucial brand recognition is when it comes to leaving a lasting impact on potential customers.

Give Lanyards a Go!

So, are you ready to take your event game to the next level? Why not give lanyards a try? There are also blank lanyards that gives you the freedom to customise any designs that you want. You might be surprised at just how effective they can be. Plus, your guests will appreciate the useful and stylish gift. It’s a win-win situation!

Conclusion

There are so many promotional products out there that you can use to promote your brand. However, the most efficient and cost effective ones are lanyards. They are cheap, which makes them accessible even with small businesses. So if you’re looking for an inexpensive yet effective way to promote your business/organization/event/etc… consider using custom lanyard keychains today!

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