What are Promotional Jackets?

softshell jacket

reversible jacket

bomber jacket

Promotional jackets don’t just keep people warm. They are statements. Think about it—you grab your go-to jacket before heading out, wear it to your commute, a cafe, or even a sports event. Now imagine how much a custom branded jacket can boost your brand’s visibility. Suddenly, it’s not just an outerwear. It becomes a moving advertisement.

The Evolution of Using Jackets for Promotions

Branded jackets weren’t always the marketing staple they are today. Originally, jackets were just about function—keeping people warm and protected from the elements. Then, by the 20th century, organisations started using them as promotional giveaways. Soon after, promotional jackets became a corporate staple, appearing at trade shows, sponsored events, and even as executive gifts.

How Branded Jackets Boost Awareness

I’ve handed out a lot of promotional products in my time and let me tell you—jackets always get the best reactions. People love them because they’re practical and stylish. And let’s be honest—who doesn’t love a free jacket? Unlike a T-shirt that might sit in a drawer, a good jacket is worn. And every time it does, your brand gets exposure.

They also work for just about any occasion. You can give them as uniforms for a polished look for your employees. They can also be given out during outdoor events. A comfy fleece jacket keeps your logo in circulation long after the day is over.

Promotional Jacket Examples

Not all jackets work for every situation. The key is matching the style to the audience. Here are some of the best options:

• Softshell Jackets: Perfect for corporate teams and professional events.
• Puffer Jackets: A winter essential that gets worn daily.
• Rain Jackets: Keeps people dry while keeping your brand visible.
• Fleece Zip-Ups: Casual, comfy, and great for workplace uniforms.
• High-Vis Work Jackets: Ideal for industries where safety and branding go hand in hand.

I always tell clients to think about where their audience will wear these jackets. A well-chosen jacket becomes a must-have if they’re commuting, going to outdoor events, or working in unpredictable weather.

Branding Techniques

Here’s how Cubic Promote makes sure your branding gets noticed:

• Embroidery: Adds a high-end, long-lasting touch.
• Screen Printing: Great for bold, colourful logos.
• Heat Transfer Printing: Best for intricate designs with a lot of detail.
• Sublimation Printing: This is the way to go if you want an all-over design.

Where These Jackets Make an Impact

I’ve seen promotional jackets work in all kinds of settings. Some of the best opportunities include:

• Business Conferences: Matching branded jackets makes teams look polished and professional.
• Outdoor Festivals & Sports Events: Keeps people warm while keeping your brand front and centre.
• Workplace Uniforms: A great way to create a unified team look.
• Seasonal Promotions: Hand them out just before winter hits, and people will wear them all season long.
• Sponsorships & Charity Events: A perfect way to get long-term exposure while supporting a great cause.

Turn Every Wear into a Branding Win

Promotional items come and go, but a well-branded jacket stay in rotation for years. Now, it’s time to make your mark. Choose the perfect style, customise it with a bold design, and get your brand seen wherever people go.

📢 Let’s create something they’ll love to wear—and you’ll love to see in action!