Promotional items comes in all shapes and sizes. They also come available at all different price points too. We have in our range budget promotional items which are functional but are bare basic quality wise as well as mid range promotional items that are a good balance between price and quality as well as premium items which are extremely well made and are intended to last a very very long time.
- Target different tiers of users.
- Consider innovative promotional products.
- Choose an appropriate mix for marketing.
Promo Item Tier Categories
If you are looking to use promotional items in your next event or planning to stock up products for new or existing customers that you service it may be a good idea to purchase products which target 3 different tiers of users and clients. The 3 tiers are:
The Mass Hand Out Item
By this I don’t mean to hand out a product randomly to every single person. (Unless your product or service is a universal item which can and be consumed by everyone young or old regardless of occupation) The Mass hand Out Item would be a product which is relatively lower in cost and will also allow you to purchase a larger quantity to distribute to more people. By doing this you will be able to reach more people without breaking the budget yet still potentially reaching that person that may actually turn into an actual customer.
The Targeted Hand Out Item
It would be a great idea to stock up on a 2nd type of promotional item which is higher in quality and price than the “Mass Hand Out Item,” These will be products that are not distributed freely and only handed out to customers which have a higher likelihood at purchasing your product. So for example in a tradeshow it may be handy to have these in a draw where they are only distributed to clients who engage actively with you. These products need not be expensive.
The Corporate Gifting Item
For those new clients who have just signed up or have purchased your product or service. In fact even for team members having a product on hand which is of higher value may be a good idea to really say “thank you,” to those valuable clients and team members
Having 3 different types of promotional items handy is a good idea so that you can adapt your marketing needs to any situation that may arise from a tradeshow event to a corporate function and allows you flexibility to always be on top and always have something appropriate.
Innovation in Promotional Products
In a world where competition is increasing, staying ahead of the competition is a must. Innovative promotional items can help to do this. Here are some innovative promotional products that are worth consideration:
- Sustainable products: Eco-friendly promotional products such as promotional reusable straws, bamboo toothbrushes or solar-powered chargers not only help the environment, but also attract environmentally conscious customers.
- Technology-driven products: Products such as custom power banks, smartwatches, and Bluetooth headphones are not only useful for the customer but are also excellent ways to communicate the tech-savvy nature and innovation of your brand.
- Interactive products: With the growth of Augmented Reality (AR) and QR codes, interactive promotional products are an excellent option that allows for an immersive experience that engages customers and leaves a lasting impression.
- Customised packaging: Customized packaging is a way to make sure your customers feel special and memorable. In this way, a practical item such as USB drives or pens can be elevated by personalized packaging that makes your brand stand out.
- Collaborative products: Partnering with other businesses in complementary industries and creating collaborative products gives customers more than one reason to engage with your business and incentivizes cross-mentions and cross-sales.
Takeaway
To conclude, promotional items serve as an effective tool for businesses to garner customers’ attention and stay ahead in the market competition. Businesses can choose from the three tiers of promotional items, targeting a larger audience while being mindful of their budget. Innovative promotional products such as eco-friendly products, technology-driven products, interactive products, customized packaging, and collaborative products can help businesses communicate their brand message while appealing to environmentally conscious customers, staying ahead with technology, engaging customers through immersive experiences and unique packaging. With an appropriate mix of promotional items, businesses can adapt to any marketing need and keep their brand value high.
