At Cubic Promote, we've seen quite a bit of logo artwork over the years. As such, we're always interested in clever new designs, and we've covered quite a few of those clever new designs on our blog. The five following designs are excellent examples of cleverly designed logos. Simple, elegant, and seemingly obvious at first glance, but these cunningly designed artworks have hidden messages in them which perfectly represent and enhance their branding.

1. Hidden messages in logos engage consumers.
2. Clever logo design increases recall value.
3. Seek professional designers for clarity.

Great Logos With Double Meanings

The Goodwill logo above seems fairly simple. A smiling face, and goodwill written below. But take a closer look at the lowercase G used. Yes, it's the same smiling face as the logo. Hence why they used only half of a smiling face rather than the full thing.

Yoga Australia, a simple design with a yoga practitioner in mid stretch. Rather basic no? But the empty space between the arm and leg cleverly form the shape of Australia. Minus Tasmania. Poor poor Tasmania.

The Bronx Zoo, with it's simple artwork of birds and giraffes also contains the city's skyline. After all, when it comes to New York, it's all about the city.

Spartan Golf cleverly combines both elements in its name. The player taking a swing, the silhouette so representative of golf, also forms the face of a Spartan soldier. The man forming the face, the empty space forming the helmet, and the movement lines representing the swing of the club forming the crest.

Magic Coffee, with the logo forming both a coffee cup sitting in it's saucer, as well as a Top Hat, that ever popular bit of stage fashion for pulling rabbits out of. Quick a clever visual trick, and after all, isn't that what magic is all about?

A cleverly designed logo can turn a simple design into something far greater. So if you're ever helping to create a new logo design in the future, consider making it more subtle and including hidden meanings instead of just presenting the obvious.

Uncovering Secrets: Logo Psychology

Logos with hidden messages are more than just fun visual tricks. They hold psychological benefits that can elevate your brand and leave an impression on consumers. Here are four reasons why you should consider incorporating hidden meanings in your logo design:

• Hidden messages in logos create a sense of connection and engagement with the brand.
• They lend credibility to the brand because customers appreciate thoughtful and clever design.
• The unexpected elements in designs increase recall value, which means consumers are more likely to remember your brand.
• Effective logo design techniques improve your chances of standing out from generic designs.

Clever Logo Design Boosts Brand

Your logo is the cornerstone of your brand identity, and with clever design techniques, it can elevate your business to new heights. Here are some practical tips for creating logos with hidden meaning and seeking out professional designers who can bring clarity and creativity to the process.

• Take time and put thought behind developing ideas that strengthen your brand image while including subtle meanings.
• Seek out professional designers who can bring clarity and creativity to the process of delivering well-designed logos that covertly convey hidden meaning.
• Incorporate humor or anecdotes as they help people instantly identify with a company’s branding concept while also remaining memorable.
• Not only should you focus on producing an aesthetically stunning image but make sure it aligns visually throughout all advertising campaigns across various platforms.

Final Thoughts

Incorporating hidden meanings in logos is an effective way to elevate your brand, engage customers, and boost recall value. Taking time and putting thought behind developing ideas can create a sense of connection with your audience that lends credibility to your brand. Seeking out professional designers who can deliver well-designed logos is essential in creating a lasting impression on consumers on various platforms. At Cubic Promote, we offer customizable promotional items such as promotional pens, bags, and drinkware that are perfect for showcasing cleverly designed logos while promoting your business. Contact us today to explore our vast range of promotional products!

Originally seen on: http://mentalfloss.com/article/67200/11-more-hidden-messages-company-logos