7 Branded Merchandise Coworking Spaces Give New Members

The first day a new client steps into your co-working space decides if they’ll spend their next co-working days there. That’s why you need to make an impression and help them feel welcome the moment they walk in. Beyond showing them where the coffee corner is, welcome kits are a great way to make a strong first impression. Below are seven popular items coworking spaces often include, along with tips for creating kits for different membership levels.

Why Welcome Merch Matters in Coworking

Coworking spaces offer more than just desks. They provide belonging, convenience, and a professional setting. Welcome merchandise helps support all of these aspects:

• It signals community. Members carrying the same bottle or tote feel part of something.
• It solves first-day problems. A mug, a notebook, and a charging accessory cover the essentials.
• It spreads your brand beyond the workspace. Totes and bottles go with members to cafés, client meetings, and gyms.
• It supports retention. Members who feel welcomed early are more likely to stay.

Building Kits by Membership Tier

Most coworking spaces have different membership levels, and you can adjust welcome kits to fit each one. Here’s a typical way to do it.

What merch do we recommend?

Keep Cups or Mugs

Coffee is essential in any coworking space. Handing them branded keep cups or mugs helps reduce disposable cup waste in your kitchen and travels with members wherever they go.

Drink Bottles

Drink bottles are great giveaways, so they have something to use the moment they get thirsty. It’s also one of the most noticeable branded items outside your space. Mary Aguirre-Cruz, one of our account managers, notes that a drink bottle also boosts a brand’s visibility because your clients will take it with them anywhere.

Notebooks and Pens

Even in digital workspaces, many people prefer to jot down ideas on paper. A branded notebook and pen set is a thoughtful addition for brainstorming and meetings.

• Choose a size that fits comfortably in a laptop bag.
• Consider recycled paper or covers to match sustainability values.

Tote Bags

Members often carry laptops, lunches, and gym gear between home and the coworking space. A sturdy tote becomes their everyday bag and also advertises your space wherever they go.

• A strong, simple design looks good on the street.
• Canvas or recycled materials last longer than lightweight options.

Tech Accessories

Charging cables often get lost, and phone batteries can run out at the worst times. A power bank, cable organiser, or wireless charger is a practical solution.

• Best suited to dedicated desk and private office members
• Engraving on metal finishes looks premium.

Hoodies

Office temperatures can change, so a comfortable hoodie is something members will wear often. It’s also the item that best builds a sense of identity among members. Hoodies are perfect for long workdays. For coworking operators, that means your brand goes home and gets worn on weekends too.

Headphones

Open-plan spaces can be noisy. Headphones help members concentrate during busy times, making them a thoughtful premium gift for founding or annual members. Ariane Milarpez, one of our account managers, who counts a quality pair of headphones among her own favourites from our range, sees the appeal. “I listen to music while I’m working,” she says. “In a shared space, headphones are something people will use every day.”

Putting the Kit Together

A welcome kit feels more special when you present it nicely. Here are some steps to help:

• Pick items that fit your brand’s style, including colours and materials.
• Decide how you’ll present the kit, like using the tote as the package or a branded gift box for higher membership levels.
• Add a welcome card with Wi-Fi information, house rules, and details about upcoming community events.
• Keep a few kits ready, so every new member gets one on their first day.
• Restock kits based on how many new members you expect, instead of ordering in large batches.

Sustainability Considerations

Many coworking members care about the environment, and your merchandise choices can show that you do too. The suggestions below are a good starting point.

Other Items I Recommend

If you want to add a novelty item to their welcome kits, mop-top pens and other novelty pens are a great option. You can swap the ordinary pens with these. Novelty stress shapes are another option I highly recommend. You can order exciting shapes to keep them excited about the kits, too! And lastly, customised sticky note shapes. If you think notebooks are too expensive or bulky, sticky notes are a great alternative. Plus, we offer unique shapes to choose from. Beyond these novelty items, placing a bowl of M&Ms or mints in the reception area is also a great way to make their experience more memorable.

First Impressions That Last

A welcome kit doesn’t have to be costly to make a difference. What matters most is that it’s useful, looks good, and is ready for members on day one. When you get that right, your space feels like a community from the start.