Professional Experience
Katherine brings around 15 years of broader sales and entertainment experience to her
work, including experience understanding audiences, events, and customer engagement.
At Cubic Promote, Katherine progressed through client-facing account management
responsibilities and is currently Senior Creative Director. Her work includes:
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Understanding a client's campaign, audience and intended use for the merchandise
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Recommending products suited to the client's budget and objectives
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Coordinating promotional merchandise and corporate gift orders
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Managing communication throughout the order process
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Helping clients make practical decisions around product, branding and presentation
Her work regularly involves organisations ordering merchandise for corporate campaigns,
events, education, community programs, and client gifting.
Areas of Expertise
Five areas Katherine works in day to day. Open any one to
read the detail.
Event Giveaways and Merchandise
Katherine works directly with clients from initial product discussions through
to the practical details that affect how merchandise is produced and delivered.
Her documented experience includes:
Product and Campaign Planning
Katherine's advice is to start with who will receive the merchandise and what
you want them to do with it, rather than choosing a product first.
The same giveaway will not work equally well for a corporate client, university
event or community campaign, so she recommends getting the audience and purpose clear before
deciding where to spend the budget.
Audience Engagement
Katherine has worked with organisations looking for merchandise that can be
ordered in useful quantities without stretching their budgets. Sticky notes are one product
she has seen performing particularly well with schools, universities and not-for-profits
because they are practical, easy to distribute and suitable for high-volume branding.
Packaging and Kitting
Planning bulk packaging and kitting requirements before production begins is a
core part of Katherine's client work.
Client Communication and Account Management
Katherine's relevant publicly documented industry involvement includes:
Selected Projects and Client Experience
Merchandise for Schools, Universities and Not-for-Profits
Katherine has worked with organisations looking for merchandise
that can be ordered in useful quantities without stretching their budgets. Sticky notes are
one product she has seen performing particularly well with schools, universities and
not-for-profits because they are practical, easy to distribute and suitable for high-volume
branding.
Schools
Universities
Not-for-Profits
What Katherine Writes About
Katherine writes about:
Her articles and contributions draw on practical experience working directly with
organisations, understanding what their merchandise needs to achieve, and helping them turn those
requirements into workable product choices.
Katherine's Advice on Merchandise Order
Katherine's advice is to start with who will receive the merchandise and what you want them to do
with it, rather than choosing a product first.
The same giveaway will not work equally well for a corporate client, university event or community
campaign, so she recommends getting the audience and purpose clear before deciding where to spend
the budget.
