Some promotional items are by their nature destined for the draw. Some unfortunate products may end up on the bottom very last draw and neglected for a long time. Definitely not a good idea if you wanted your precious advertising dollar to go further. Things like promotional pens, and business cards nowadays tend to have a higher than normal probability.
- Desktop promotional items offer visibility and brand exposure by being placed on recipients’ desks.
- Targeted marketing can be achieved by selecting items relevant to the interests and needs of your target audience.
- Practicality and usefulness increase the likelihood of retention and usage, as items like desk calendars, pen holders, and USB hubs.
In general though products that are really popular tend to end up forgotten quite quickly as the recipient will typically receive too many of the same item. Having a promotional item that is on top of a persons work desk is definitely a good place to be as not only does it remind the recipient of your brand or your service or event but it also advertises that message to all passerbys too.
So what type of products will have a higher chance of being in the prime spot of being on top of the recipients desk? Well typically products that exhibit these features will tend to have a good chance:
- Fun Design Promotional items
- Interesting Promotional items
- High perceived quality promotional items
- Promotional items with high functionality
With this in mind here are some top ideas for desk top promotional items that will sure to be a hit with your recipient and be on the top of their desk day in day out!
1) Promotional Highlighters in a Jar
2) Promotional Jelly Beans in a Tub
3) Promotional Slinkies
4) Stress balls that dont roll!
5) Roll about paper ball clip (weighted on 1 end to ensure it is stable)
6) Desktop speakers
7) DartBoard Set
Desktop Promotional Benefits
Desktop promotional items offer several benefits for businesses as effective marketing tools. Here are some reasons why they are beneficial:
- Visibility: Desktop promotional items are typically placed on desks or workstations, making them highly visible to the recipient and others who visit their workspace. They serve as constant reminders of your brand and message, ensuring your business stays top of mind.
- Brand Exposure: By having your logo, slogan, or brand name prominently displayed on desktop items, you increase your brand exposure. Anyone who sees or interacts with the item will become familiar with your brand, even if they are not the original recipient.
- Targeted Marketing: Desktop items can be chosen based on their relevance to your target audience. By selecting items that align with the interests or needs of your potential customers, you can enhance the chances of engagement and create a positive impression of your brand.
- Practicality and Usefulness: Useful promotional items are more likely to be retained and used by recipients. Desktop items such as desk calendars, pen holders, sticky notes, or USB hubs serve functional purposes in the recipient’s daily work routine, making them more valuable and likely to be kept for an extended period.
- Cost-Effective: Promotional items are generally cost-effective marketing tools, especially when compared to traditional advertising channels. Desktop items have a relatively low cost per impression, as they are used repeatedly and have a longer lifespan compared to other forms of advertising.
- Customer Loyalty and Appreciation: Providing customers with desktop promotional items creates a sense of appreciation and fosters customer loyalty. By gifting something practical and visually appealing, you can strengthen your relationship with existing customers and encourage repeat business.
- Versatility: Desktop promotional items come in a wide variety of options, allowing you to choose items that align with your brand image and target audience. From eco-friendly options to tech gadgets, there is a range of choices available to suit different preferences and styles.
It’s important to note that the effectiveness of promotional items can vary depending on the specific circumstances and target audience. However, when selected thoughtfully and aligned with your marketing objectives, desktop promotional items can be a valuable addition to your marketing strategy.
Desktop promotional items are effective marketing tools as they provide visibility, brand exposure, targeted marketing, practicality, cost-effectiveness, customer loyalty, and versatility. Choosing items with fun designs, high functionality, and high perceived quality increases the chances of them being placed on top of recipients’ desks, ensuring maximum visibility and impact.
