Branded Merchandise for Pet Brands & Dog Lovers
Last Updated: 22 September 2026
According to the survey conducted by Animal Medicines Australia in 2025, 49% of Australian households have dogs or about 7.4 million dogs. For these families, a gift for their dog feels like a gift for everyone, not just a piece of corporate merchandise. This means brands can use it to emotionally connect with their customers by offering giveaways or gifts for their pets.
Which Giveaways Are Our Best-Sellers
Ariane Milarpez, one of our account managers who has worked with government organisations, noticed that government agencies use these pet-themed giveaways for awareness campaigns. Corporate organisations also bulk order these merch items:
Matching the Item to Who’s Ordering
While pet-themed merchandise is effective. Different events or purposes call for different items. Good thing we have account managers to help you decide if you haven’t yet. Here are some ways to match the item:
- Vet clinics usually sell grooming brushes and food bowls because such items fit well into routine visits or can be given as loyalty gifts.
- Councils and community programs get the most out of waste bag dispensers, since it’s a problem they’re already trying to solve at the point of use.
- Dog trainers and behaviour services find training keyrings a natural fit, since it’s an item their clients are already reaching for during sessions.
- Pet brands and retail activations benefit from items seen in public, such as collars or dog-specific drink bottles, since visibility at the dog park or expo serves as double-duty advertising.
- General brand campaigns not specific to the pet industry can still use a simple, well-made item like a collar or ID tag to connect with a dog-owning audience without needing pet-industry credibility.
Material and Safety Checklist
Items that come into direct contact with animals need more careful consideration than regular promotional products. As wholesale suppliers, these are the things we have to consider:
- Make sure materials are non-toxic, especially for bowls, brushes, and anything a dog might chew.
- Check durability standards for leashes, collars, and keyrings, since a snapped clasp reflects badly on the brand that gave it away.
- Check the washability of fabric items like bandanas or bed accessories, since these will need to withstand repeated cleaning.
Our Experience Supplying Pet-Safe Merchandise
We often supply bulk orders to vet clinics, councils, and pet brands, and we see the same trend every time: practical items work better than novelty ones. Alice Borja, one of our account managers, has noticed that community and council clients get better campaign results with leashes, ID tags, and waste bag dispensers than with novelty pet toys.
Don’t Forget Cat Owners
Dogs are the most common pets in Australia, but cats are close behind, living in 34% of households. If your campaign targets all pet owners, not just dog owners, consider adding a few cat-friendly items so it doesn’t seem focused only on dogs. We also offer a range of cat-themed merch, so cat owners won’t get left behind.
Planning a Pet-Themed Campaign
If you’re a vet clinic, council, or brand looking to connect with Australia’s dog owners, we can help confirm the right categories and materials before anything goes into production. Get in touch with our team, and we’ll match you with an account manager who knows the category.
Sources:
- Animal Medicines Australia, Pets in Australia: A National Survey of Pets and People 2025 — https://animalmedicinesaustralia.org.au/resources/pets-in-australia-a-national-survey-of-pets-and-people-3
