Guide to Branding on Promotional Notebooks: Choosing the Right Technique for Your Business

In this guide, I will explain and simplify the range of options available to brand notebooks with your logo. Our company has been printing and branding notebooks for over 18+ years now. Having supplied Australian organisations with over 500,000 custom-printed notebooks in our lifetime, we have a fair amount of knowledge to share. Believe Notebooks are practical, personal, and incredibly versatile – making them an ideal choice for corporate giveaways, events, or employee incentives. However, with various branding methods available, how do you determine which one to choose?

Below, I will walk you through three popular branding techniques – emboss/Deboss with foiling, full-colour print, and screen printing – and help you decide which is best for your brand’s goals.

1. Emboss/Deboss with Foiling: A Premium Look for Your Brand

Embossing and debossing are techniques that create a raised or recessed design on the surface of the notebook. When combined with foiling, the results are striking, elegant, and premium.

• Embossing creates a raised image or logo, adding texture and depth to your branding.
• Debossing works similarly but presses the design into the surface, creating an indented effect.
• Foiling adds a metallic shine to specific areas of the design, giving it an extra touch of sophistication and attention to detail.

This technique is perfect for brands that want to convey luxury or quality. The best results occur when logos have less detail. Too much detail visually confuses the graphics. After working with thousands of logos over the years, I can say that less than 2% of logos cannot be branded clearly using this technique. If you’re targeting high-end clientele or aiming for a premium product offering, embossing or debossing with foiling is a fantastic choice.

Debossing is not a problem on our range of:
– Custom Logo Diaries
– Custom Logo Journal Notebooks
– Moleskine and Moleskine Custom Logo Notebooks
– Pocket Promotional notebooks

2. Full Colour Print: Vibrancy and Detail

Do you have photographs or perhaps shades of colour in your logo or desired print? If so, then full-colour printing is the go-to option. This method allows for vibrant, detailed designs, making it ideal for logos with multiple colours or intricate artwork.

• Flexibility: With full-colour printing, your design can incorporate a wide range of hues, shading, and gradients.
• Versatility: It works well on various types of notebook covers – whether hard or soft, leather or synthetic – and offers the ability to print designs across large or small areas.

Full-colour print is best for businesses that want to make an impression with complex designs or those requiring a detailed representation of their brand. Amongst our clients, this is the second most popular way to custom-decorate notebooks.

Full colour print is available from our entire range including:
– Custom Logo Diaries
– Custom Logo Journal Notebooks
– Moleskine and Moleskine Custom Logo Notebooks
– Pocket Promotional notebooks

3. Screen Printing: Simple and Cost-Effective

Screen printing is one of the most widely used and cost-effective methods (ie, cheapest) for branding promotional products. It’s ideal for straightforward, single-colour logos and designs.

• Durability: The ink used in screen printing is typically thicker, offering long-lasting results even with frequent use.
• Simplicity: If your brand has a clean, minimalist logo or a solid graphic design, screen printing is a great option.

While screen printing may not offer the detail or range of colours that full-colour printing provides, its durability and simplicity make it a practical choice for large quantities of notebooks that need consistent, bold branding.

Screen printed notebooks with your logo, is available across our entire range:
– Custom Logo Diaries
– Custom Logo Journal Notebooks
– Moleskine and Moleskine Custom Logo Notebooks
– Pocket Promotional notebooks

Which Branding Technique Is Right for Your Notebook?

Now that you’re familiar with the three popular techniques, how do you decide which one is right for your promotional notebooks?

• For a high-end, premium look, opt for embossing/debossing with foiling. This is the most expensive way to brand a promotional notebook.
• For detailed, full-colour printing, choose full-colour printing. This sits between embossing/debossing and screen printing in terms of pricing for branding.
• For simple logos and graphics. This print method is durable and can be done cheaply: Opt for screen printing.

Consider your budget, the complexity of your logo, and the type of message you want to convey. Each method offers distinct advantages, and the right choice will speak volumes about your brand’s personality and target audience.

My Experienced Thoughts

With over 17 years of experience, I can confidently assert that your branding is a reflection of your business. The technique you choose to print promotional notebooks will play a crucial role in how your brand is perceived. Whether you go for a sleek embossed finish, a colourful full-print design, or a classic screen print, the right choice can help your brand make a lasting impression.

Take time to consider your goals, budget, and the impression you want to create with your promotional notebooks. And remember – each of these branding techniques can elevate your notebooks to a new level, ensuring that your brand stays top of mind.

Are you Ready to Buy Custom Branded Notebooks with your Logo? Follow the link to see our range.

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