As the end of the financial year (EOFY) approaches, many company departments face a decision: Use it or lose it. This is true across industries. Whether it’s unspent marketing funds, HR team budgets, or client gifting allocations, the clock is ticking—and finding meaningful ways to spend that budget before June 30 matters.
That’s where branded promotional products come in. Not only are they practical and impactful, but they can also offer long-term brand exposure while fulfilling EOFY spending goals. This guide’ll show you how to make smart, fast, and brand-building choices with your remaining budget — without resorting to last-minute panic buys.
📅 Why Now Is the Time to Act
The end of the financial year isn’t just about tax planning — it’s about strategic brand positioning. Innovative businesses use this period to:
- Clear budgets that likely won’t roll over
- Prep for Q3 marketing and events (a lot of conferences happen in Q3)
- Reward loyal clients and staff
- Stock up on essentials at bulk prices
- Boost brand visibility ahead of the new financial year
If you’re looking for options that offer quick ROI and physical impact, EOFY promotional products are one of the easiest, most scalable ways to achieve that.
🛍️ EOFY-Friendly Promotional Products Worth Considering
1. Branded Tech Accessories
Ideal for: Staff gifts, remote teams, onboarding packs
Think of wireless chargers, custom mouse mats, or USB hubs. They’re compact, functional, and perfect for hybrid workforces.
2. Corporate Stationery & Office Kits
Ideal for: Team refreshes, back-to-office kits
EOFY is a great excuse to restock personalised branded notebooks, pens, sticky notes, and compendiums — all of which can be bundled into presentation packs.
3. Premium Drinkware & Reusable Bottles
Ideal for: Client appreciation, sustainability campaigns
Invest in stainless steel bottles, custom mugs, or eco drinkware that aligns with ESG messaging. You get branding + purpose.
4. Foldable Umbrellas & Apparel
Ideal for: Outdoor events, travel kits, executive gifts
These higher-end branded items stretch your budget meaningfully and get repeated, real-world exposure.
5. Giveaway-Ready Promotional Items
Ideal for: Conferences, trade shows, upcoming activations
Stock up on cost-effective favourites like personalised stress balls, tote bags, keyrings, or lanyards to avoid last-minute ordering in Q3.
💡 Pro Tip: Plan While Spending Now
EOFY spending doesn’t have to be reactive. A clever move is to spend now on products you’ll need in the coming months, while securing today’s pricing and ticking off your budget commitments.
Whether you’re preparing for spring events, team launches, or client onboarding in Q1 of the new financial year, ordering now gives you the edge.
🧾 Are Promotional Products Tax-Deductible?
We’re not tax advisors, but in many cases, branded merchandise used for advertising, client gifts, or team development may be considered a deductible marketing expense in Australia.
Check with your accountant or finance team. If it qualifies, promotional products become even more budget-smart for EOFY planning.
🎯 Final Word: Don’t Let That Budget Go to Waste
If you’re scrambling to decide how to use your remaining EOFY budget, don’t let it disappear on generic, forgettable expenses. Worse, do not spend it on items that will likely be disposed of soon. Select quality, useful promotional products that can easily be used for future campaigns.
You can check out our product samples to help you select high-quality promotional products and evaluate the quality of those you plan to order.
📞 Call 1300 858 288 or contact our team at Cubic Promote to order promotional items that work before the June 30 deadline.
Let’s use your leftover budget and set your brand up for success in the new financial year.
