Imagine this: You are sitting in your favourite coffee shop, sipping on your go-to drink, and checking out all the cool people walking by. Suddenly, you notice something eye-catching about one person – their unique keyring with a personalised logo. Ever wonder how it got there? It’s through the art of laser engraving! Read on to find out more on how laser engraving works and what products are best for this technique.
1. Laser engraving is ideal for unique branding.
2. Customisation services offer personalised designs.
3. Non-destructive technique that avoids damage.
Understanding Laser Engraving
Laser engraving is a technique used to decorate products by creating precise patterns and logos on surfaces such as metal, wood, plastic, leather, or glass. This process involves the use of laser technology that allows for accurate markings without causing damage to the surface of the product. Compared to traditional printing methods, here are some key features of laser engraving:
- Precise marking: Laser technology allows for precision in creating markings on any material using highly concentrated beams.
- Superior color results: The heat produced from lasers generates vivid colors while still maintaining sharpness and quality compared to traditional printing techniques.
- Multiple surface compatibility: Laser engraving can be applied to various materials including metal, wood, plastics among others allowing for diverse branding options
- Non-destructive technique: Since lasers do not require contact with products during the etching process; it does not cause damage or lead to wear and tear on surfaces
The History of Laser Engraving
Laser engraving has come a long way since its inception in the 1970s. Here are some key points about its history:
- The concept of lasers has been around since the 1940s but it wasn’t until Tom Zarden invested in start-up business creating laser engravers machines that the practice of laser engraving for decorating became a reality.
- Initially, stencil technology was used to guide lasers to create patterns and images on various surfaces such as metal pens, badges, cups, and promotional keyrings.
- In the 1980s, Bill Lawson created his own company called Laser Machining Inc., which utilized computer scanning images. This enabled quicker and more accurate results with improved computing power.
- Since then, advancements in technology have led to further improvements in laser engraving. As computers become more powerful and cheaper, so does the quality and speed of this innovative method.
- Custom branding through laser engraving is faster and cheaper than traditional printing methods while providing greater precision with superior color results.
In short, laser engraving’s evolution can be traced from simple stencils to efficient computer-guided techniques providing an easy solution for custom branding businesses.
Benefits of Laser Engraved Products
Laser engraved products have emerged as a popular choice for businesses looking to promote their brand. Here are some benefits of using customized laser-engraved products for your business:
- Increased brand recognition – Custom branding with the help of laser engravings can help promote your brand and make it stand out in a sea of competition.
- Memorable branding – Promotional items such as promotional metal pens, flash drives, and keyrings that are laser-engraved with your company name or logo becomes memorable for clients and customers.
- Cost-effectiveness – Compared to traditional printing methods, laser engraving is more cost-effective in terms of printing costs saved over time.
- Durability – The longevity and durability offered by custom metal pieces make them great marketing tools that last much longer than other promotional items at trade shows or meetings.
Overall, laser engraved products offer visually appealing branded merchandise options that can be further personalized by customisation. Customisation services include design choices, font types/sizes, and many other factors to cater specific needs.
Takeaway
Laser engraving has revolutionised the way we create customized branded products. Its precision, versatility, and durability make it a popular choice for businesses looking to promote their brand in a unique and long-lasting way. The evolution of laser engraving technology has brought forth advancements that have made it more efficient, cost-effective, and accessible to businesses of any size. If you want your brand to stand out and leave a lasting impression on customers and clients, consider investing in custom laser-engraved products for your next promotional campaign.
