A promotional gift pack is a set of merchandise packaged together for gift giving. Individual items in the set may be custom branded along with the packaging, or for those on a budget, just the packaging can feature logo decoration. At Cubic Promote, we sell a wide range of promotional gift packs for Australian consumers, focusing on functionality, affordability, and style. Today on the blog, we’re going to look at what makes gift packs different from individual promotional products and when gift sets are the appropriate choice for Aussie organisations and events.
Gift Packs vs. Individual Promotional Products
While staff, customers, and event attendees will likely appreciate receiving any kind of individual promotional product you give them, sometimes it might be more appropriate to reward your recipients with a personalised gift pack instead. Promotional gift packs consist of multiple related products bundled together, often grouped by a theme like body care or snack hampers. Because gift packs come exquisitely packaged and consist of several items, they’re higher value gifts than individual products, thus making them ideal rewards for high-performing team members, loyal clients, and event speakers.
What Kind of Things Come in Gift Packs?
One of the great things about gift packs is that they’re available to match a diverse range of themes relevant to Australians. So, for example, if you’re looking to promote your brand to beach enthusiasts, there are gift packs in our range that feature goodies specifically for the beach, like promotional frisbees, sunnies, and cooler bags. If you run a day spa and want to give each visitor a gift with their booking, we have wellness packs consisting of body lotions, herbal teas, and aromatherapy roll-ons. If you’re a local school looking to give your students a memorable graduation pack, we have boxed pen, and notebook gift sets that they’re sure to take with them into the next stage of their lives.
We have gift packs available to fit most scenarios. Still, suppose you can’t find one that suits your needs. In that case, the great thing about Cubic Promote’s gift packs is that we can create tailor-made ones specifically for your event or campaign with unique packaging and logo decoration featuring your message. You just let us know what items from our range you’d like bundled together, and we can make it happen; talk about convenience!
Tips for Getting the Most out of Custom Gift Sets
Think about what your recipients find helpful in their everyday lives and focus on gift sets and promo packs that feature products they are likely to use. There’s no point investing in a gorgeous gift pack if it contains items your intended audience is unlikely to use (like a gift set featuring a fleece beanie and gloves when your recipients live and work in Cairns!!!). Let our team know your target audience if you’re struggling to narrow down what your recipients might find useful. We can recommend options based on best-selling gift packs used by similar Australian businesses and events.
There’s nothing wrong with the classics! For example, people give food hampers around Christmas because they’re a valuable way to ensure your recipient has enough snacks and treats for themselves and any guests over this busy holiday period. Likewise, office gift packs often include personalised pens, stress balls, and notebooks. Sometimes these things are classics for a reason, and there’s nothing wrong with meeting legitimate consumer needs with your packs, even if they’re not hugely unique. However, if you want to stand out, you can elevate these classic products to enhance your gift. For example, you could order personalised Moleskine notebook and pen sets instead of giving a generic notebook and pen set. It’s all about combining functionality with perceived value, after all!
Not Sure? Ask! The Cubic Promote team has decades of industry experience, and we’re at your disposal! If you want to give personalised gift packs but don’t know where to start, draw on our knowledge and ask us to provide you with recommendations or ideas popular within your industry. We’re also here to work with you, so don’t hesitate to give us suggestions or ask to combine packs; the goal is to ensure your recipients are happy.
So there you have it, a brief introduction to the world of promotional gift packs and sets for Australians. Please call us on 1300 858 288 if you want to chat about custom gifts featuring your logo for an event, marketing campaign, or seasonal staff reward today.
