The Return of Promotional Stickers

If you’re old enough to be a kid of the 1980’s or 1990’s you likely remember the trend of collectable stickers that kids, youths, and teens collected, swapped, and shared. Like many older trends, it went out of fashion and devolved into being a bit cringe at the start of the new century. Still, just like bold patterns and chunky earrings, promotional stickers are back in style and, frankly, more popular than ever.

What makes stickers such a popular choice in the modern era? Based on our customers’ experiences, promotional stickers offer people a way to customise their everyday items using a cute character, brand logo, or sports icon that really speaks to them. So let’s learn more about using stickers in promotions and how iconic you can make these simple adhesive gifts no matter your budget or industry.

What are Promotional Stickers?

Stickers are labels commonly printed on paper, vinyl, and plastic materials with an adhesive underside which makes them ideal for decoration (and sometimes, functionality too). Simply peel a promotional sticker from its backing sheet, and you can add it to things like laptops, drink bottles, car bumpers, custom gift boxes, and notebooks. Depending on whether the sticker is printed on paper, vinyl, or plastic, the label may be appropriate to use on different surfaces and be able to withstand certain levels of usage. A bumper sticker, for example, is made to withstand weather, while stickers for diaries are only made for use on paper.

The promotional part comes in when we look at the printed designs on stickers. Frequently they’re designs that promote positive or humourous messages, iconic logos, or appealing artwork. If you want to rep a brand you love, then a sticker is a great way and, notably, a very cost-effective way to let others know you’re a fan of particular fashion labels, vehicles, or charities.

Why Use Custom Stickers for Brand Marketing?

Stickers are cheap promotional products to produce and a great equaliser between big & small brands; the NBA uses stickers to promote basketball, but so do local schools looking to raise money. The key is that stickers are eye-catching, and because they can come printed with absolutely any design you choose, they’re adaptable to any industry, event, or brand.

And, while affordable, stickers aren’t considered “cheap” items; they’re often thought of as collectibles or elevators of a purchase package (such as the stickers that come with your Apple smart device buys, which are highly coveted). Another example is the stickers that come with sneakers; these are also in high demand and iconic amongst fans. As a brand, stickers are a smart investment to draw attention and help boost engagement with your customer, visitor, or staff base.

Custom Printed Stickers in Australia

Like the sound of using stickers in your next marketing campaign? Then you should have a chat with the team at Cubic Promote! Whether you’re looking to include stickers for your plumbing business in a local mail drop, want to resell adhesives featuring your unique mascot at a convention, or would like to add a personal touch to your next set of custom branded gift boxes, you can’t beat promotional stickers from our experienced crew. We’re an Aussie company, meaning we can print and deliver your stickers quickly and with zero fuss. Trust Cubic Promote to provide your team with stickers so good that your recipients will be proud to show them off whenever they can!

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