Have you noticed this year compared to the past 5 years its been really raining a lot? I can vaguely remember a long time ago that we had a national drought which caused a lot of grief for our Aussie farmers which lead to a lot of our fruit and vegetables sky rocket in price not to mention the strange erratic water restrictions placed on us. This year however its been raining all the time. It therefore comes as no surprise that Umbrellas which were once an average selling promotional product compared to others are now one of our top sellers. Umbrellas come in all sorts of shapes and sizes as well as colour. They all function the same of course being to shelter you from rain however different umbrellas will suit different occassions. The finish of the umbrella will also determine how often it is used as well. The small differences will determine if your umbrella branded with your logo will be used regularly or if it would be a back up one which is stored in the garage for most of the year. In saying that here are some tips for you to select the customised umbrella that is just right for you and your company to really maximise your branding opportunity:
Advises on How to Choose the Right Umbrella for You
Tip 1
The weight of an umbrella is important. Especially for recipients of your umbrella who are either women or children or the elderly. An umbrella is designed and weighted so when held upright the umbrella literally balances on your hand and wrist. However when the wind tilts the umbrella slightly it dramatically changes the angle of the weight distribution and a lot more strength is required to hold the umbrella. So considering the weight of an umbrella for your target audience is a must!
Tip 2
To hook or not to hook! An umbrella with a hook is really handy especially for commuters. However straight handled umbrellas are infinitely more comfortable to hold as they typically will have either rubber or contoured handles. When possible go for a hooked one!
Tip 3
Umbrella colours and branding – White panels on an umbrella look fantastic however truth be told white stains very easily. Combined with the fact that water can be quite dirty especially from roof tops. However branding tends to look better on a white background and on a gloomy day white will stand out. A good compromise would therefore be white on alternate coloured panels.
Tip 4
The right Size: Men tend to not use fold ups! Dunno why! but its the truth. Women love fold ups though (based on client feedback) so depending on your target recipient this may help you decide between big or small. A good compromise is a mid sized umbrella as its still got a huge space for your logo and still be quite popular with everyone.
Tip 5
Choose for a Nicer option if Budget afforts: All our umbrellas are designed to be durable and offer a great finish to boot. The more expensive umbrellas are made with a more rigid frame though and are not as prone to flipping and because of that will last a bit longer. So if your budget can stretch opt for a nicer one as you will save money with the increase in longevity of the product and your branding.
Tip 6
Wood or plastic handled Umbrellas? Wood looks great but will chip and even crack over time. Plastic doesnt look as luxurious but will last longer. Definitely one to consider if you are tossing up between two choices of either plastic or a wooden finished umbrella.
Umbrellas are a fantastic choice as a promotional product. Unlike many other types of items its one that everyone uses – kids adults everyone! regardless of culture. In other words a full proof promotional product. Whats more is that it is virtually unmatched in its branding area compared to most other products. For style and colour combinations available through Cubic Promote on umbrellas give us a call and we would be glad to take you through our range as well as provide some free ideas for your next event!
