Promotional Bags
Promotional Bags are everywhere and at no other time have they been as popular as they are now. It’s not just gym’s that use bags branded with their logo but companies ranging from Law firms to plumbers are now alos using bags which are emblazoned with their logo. The range of promotional bags are absolutely huge. There are non woven bags and calico bags suitable for conferences through to back sacks and satchels for daily use. Duffle bags are beginning to become extremely popular with many companies too.
One thing to consider when using a bag branded with your logo as a corporate or customer gift is that the size of the bag and the way it looks and feels will determine not just how often it will be used but also in what context. For most people they will typically utilize a minimum of 4 different types of bags which broadly fit 4 different categories of uses. If you are thinking of using a bag for with your company logo then it would be wise to identify which type of category of use your recipient will use it for. This will save you money and will maximise your marketing dollar as the bag will be used for longer. Typically the 4 different types of usage for a bag would include:
1) Daily work bag – For men this would be quite easy and a simple conference satchel or a briefcase would do. The bag would typically contain wallets, keys and daily essentials. For women this may not be as easy as a conference satchel or briefcase simply is not stylish enough for them to use as a daily work bag. So this is definitely something to keep in mind if you did want to hand out a conference satchel as it may possibly be a once use for women. (exception of course if you select a stunningly feminie bag which is quite high in quality)
2) Workout or Gym Bag – This type of bag is much more popular which both men and women compared to the daily work bag. The key thing here is durability and functionality. A good looking bag is definitely a bonus and will push it over the edge to make your bag a key go to bag. Typical contents would be your joggers shirts and shorts of course. Keep in mind that this type of promotional bag wont be used daily. Typically would be used once or twice a week (which is still plenty if you wished to promote your event or your logo)
3) Large contents bag – A bag like a duffle bag or even a wheelie trolley or an exceptionally large promotional back pack may not be used everyday but with most workers there would be those days where you simply have a lot of items you need to take around. Laptops, files, gym gear, equipment, tools etc would need a larger than normal bag. These types of bags are indispensible and even though they may not be used every week they still offer you a tremendous branding opportunity as everyone will keep a large bag for a longer period of time than their daily work bag or gym bag. Since they arent used as often they typically will last longer in your recipients wardrobe too!
4) The shopping bag. Typically a calico bag or a non woven bag are used as substitute for plastic bags during weekly grocery shopping. There are many reasons why they are used including eco friendliness, durability, strength as well as convenience. These bags are commonly purchased but if you use these for your event they would have your logo and will provide you with valuable brand exposure.
These are just4 examples of 4 different types of bags depending on the individual they would typically have several of each type of bag tucked away somewhere and their usage will depend on the quality of the bag as well as its aesthetics. There are many other types of bags too such as chiller bags, laptop bags and laptop sleaves. So if you are thinking of using a bags which have extra accessories or pockets to differentiate yourself. Also think of colour as well. If you have something other than black it may possibly make your bag stand out. Otherwise opt for a bag size which you think will fill a void or a need in their daily or weekly routine and you will surely be able to maximise your marketing when you use promotional bags and to make your logo and event more visible. To find out more about bags or on another products why not visit Cubic Promote today?
