I’m just skimming the list of events that are happening in the month of May. Everything from Mothers day through to dozens of disease awareness campaigns as well as community issues such as domestic violence or financial literacy days are happening in the month of May all around Australia. Some of the issues tackled and raised by these groups are very serious indeed. However some of the most heaviest themes and issues are best communicated via fun and even comedy. By making something funny it is almost a resolute stand to make a point that those issues cant take down the human spirit. Laughing in the face of adversity in other words.
- Engage with fun and humour.
- Choose colours and motifs wisely.
- Consistent branding for maximum impact.
Important Events To Watch Out
Many events that would be held in the coming month do exactly just that. To name a few:
- PKU Awareness Day – Represented by a Platypus
- Juvenille Diabetes Month – Represented by Jelly Belly’s
- Multiple Sclerosis – Represented by Red Juicy Lips
- World Lupus Day – Represented by Butterflies
- Schizophrenia Awareness week – Represented by a flower
- Walk Safely to school day – Represented by some cartoon figures
- Princess Margaret Hospital – Represented by cute bears
These are just a few events happening in the month of May that utilize either a cute character or soft symbols to represent the campaign. By using these softer motifs to tell your story about your event can really enhance and create interest to passerbys and will engage them a lot more. In terms of fundraising many events would use merchandise such as promotional items. When you run a campaign that has a softer or more humurous atmosphere you will engage more people.
Importantly if you are trying to raise funds the type of merchandise you can select from to raise awareness can significantly increase simply because it has more colour and more often than not allows you to select merchandise which is a bit more fun such as promotional plush toys branded with your logo. Colour allows for a stronger visual idendity whilst having a fun item will appeal to the kid in everyone of us adults.
So if you are in the beginning stages or perhaps you have an annual awareness campaign and are deciding on the direction in which you would like to see your event represented why not consider adding colour, soft motifs or humour into your efforts to really make it engaging to the public!
Branding for Events
When it comes to branding for events, there are several factors to consider. Promotional products are an excellent way to showcase your brand, but to maximise their impact, you need to ensure consistency in the branding across all materials. Here are five key considerations for successful branding for events:
- Choose the right colour scheme: Your colours are critical to the overall branding of your event. You want to pick colours that are consistent with your brand and reflect the theme of your event.
- Include your logo: Your logo is the most recognizable aspect of your brand. Including it on your promotional products is essential to increasing brand awareness.
- Choose the right product: Consider what products will represent your event best. If it’s a concert, branded tote bags for concert-goers might be the perfect fit, while a charity walk may require personalised water bottles or wristbands.
- Ensure Brand Consistency: Ensure your brand’s consistency throughout all promotional items that are created for the event. This includes all designs, logos, colours, and typography.
- Stand Out from the Rest: The promotional products you choose should stand out from those of your competitors while maintaining consistency with your branding and the event theme.
Conclusion
In summary, incorporating colour, cute characters, and humour into events can be a powerful way to engage people and raise awareness for important causes. By using creative and fun promotional items, events can stand out and make a lasting impression. Additionally, it’s crucial to ensure consistency in branding across all event materials, including promotional products, in order to increase brand awareness effectively. So whether you’re planning a fundraising campaign or organising an annual awareness event, consider adding some colour and creativity to make it engaging and memorable for the public. Cheers!
