Backpacks are a highly functional promo item that often gets forgotten in a world where custom tote bags are everywhere. Promotional backpacks are wonderful products for those who want to give their team members a daily-use item, those keen on handing out quality custom bags to event attendees, and people seeking stylish corporate gifts. Don't believe us? Keep reading -- there's a lot of advantages to having your brand on bulk backpacks.


  1. Branded backpacks: Reach wider audiences.
  2. Customisation options: Premium, eco-friendly materials.
  3. Promotional impact: Unite communities, foster loyalty.


Naby Blue Backpack

Promotional Backpacks for Your Marketing Needs

Custom backpacks are bags that you secure to your back with two shoulder straps and are the choice bag for travellers, uni & school students, commuters, and the military. Why are backpacks universally loved by such a diverse group of consumers? Quite simply, it's their functionality. Backpacks are super handy and lightweight to use, plus they distribute weight across your shoulders, so you're not straining one side of your body (as with shoulder or tote bags). They're also made of durable materials that ensure they last for years with proper care. Who wouldn't want to carry this type of bag with them when they have a lot of items to cart around?


When people wearing backpacks with logo branding on them everyone walking behind them can see that decoration on their bag, which is a fantastic form of passive advertising your business or school can enjoy every time a student or team member makes use of their backpack. Backpacks with team logos on them also help to create a sense of unity for sporting clubs and school associations alike, so there's a lot of good to be gained from these types of promo items even if you're not in business.


Your Logo on Custom Bags

Because backpacks are useful, high-quality items, it's perhaps unsurprising that they make excellent promotional products as well. Whether you're a gym wanting to get your brand noticed, a school hoping to give students a useful gift, or simply a company keen on providing marketing merchandise that's more useful than the usual pens and keyrings, then promotional backpacks may just be the product you're looking for.

  • Your logo gets prime position on the back of the bag.
  • The logo will be seen by the recipient and also a large audience of passers-by every time it's used.
  • Logo can be printed or embroidered for a truly premium look.
  • Bags come in a variety of colours and sizes to match your needs.
  • We offer bags made from recycled or natural materials, for those conscious of their environmental impact.

Reaching a Wide Audience

Branded backpacks have the potential to reach beyond your immediate target audience. Here's why:

  • Attention-Grabbing Visuals: People walking behind someone wearing a backpack with your logo will naturally notice the branding. This mobile form of advertising can catch the eye of passers-by and generate brand awareness without any extra effort.
  • Everyday Use: Backpacks are practical and versatile, making them a daily accessory for many individuals. When your logo is prominently displayed on a backpack, it becomes part of the wearer's lifestyle and is seen by a diverse range of people in various settings.
  • Uniting Communities: Branded backpacks are not limited to businesses; they also serve as a unifying force for schools, sports teams, and clubs. When members of these communities wear backpacks with their team or school logos, it fosters a sense of belonging and promotes team spirit, further expanding your brand's reach.

Customisation Options 

Promotional backpacks offer a wide range of customization options to ensure your brand stands out. Consider the following:

  • Premium Look and Feel: Your logo can be printed or embroidered on the backpack, delivering a high-quality, professional finish. Embroidery adds a touch of sophistication, while printing allows for vibrant colours and intricate designs.
  • Colour and Size Variety: To align with your brand identity, promotional backpacks come in an array of colours and sizes. You can choose the perfect combination to match your branding guidelines and cater to your target audience's preferences.
  • Eco-Friendly Alternatives: In line with growing environmental consciousness, you can opt for backpacks made from recycled or natural materials. By offering eco-friendly promotional products, you demonstrate your commitment to sustainability and appeal to eco-conscious consumers.
  • Subtle Branding Opportunities: In addition to the large logo on the back, backpacks present further branding opportunities. Explore the option of customising zipper pulls, straps, or interior pockets with your logo or tagline. These subtle touches reinforce brand visibility and make your backpacks more memorable.


Investing in branded backpacks for your promotional campaigns is a strategic choice that allows your brand to reach a wide audience and provides various customization options to achieve the maximum impact. Whether you're targeting specific demographics or building a sense of unity within your community, backpacks offer a functional and stylish canvas for your brand. Contact our friendly sales team at Cubic Promote Australia today to explore the possibilities and get started on creating custom backpacks that will elevate your brand awareness and leave a lasting impression.

Contact our friendly sales team on 1300 858 288 today to get a free virtual mockup of your logo on a promotional backpack along with an obligation-free quote. We think you'll agree that promotional backpacks are here to stay.