Twisties & Cubic Promote

Last Updated: 18 July 2025

Twisties

About the Client
Twisties are a classic Australian snack loved for their cheesy, corn-based curls. Produced by Smith’s Snackfood Company, a division of PepsiCo, they remain a favourite at lunchboxes and parties. Moreover, Twisties come in several savoury flavours, making them appealing to all ages. While iconic in Australia, they have also gained popularity in Thailand, Malaysia, and Italy, where they are known as “Fonzies.”

Our Brief

socks

Twisties reached out to us with an exciting request for promotional socks. Specifically, the socks needed full-colour, edge-to-edge designs. However, there was a unique challenge—each sock in the pair had to feature a completely different design. To kick off the project, the client provided a rough concept along with an initial mockup for us to refine. Additionally, the project came with a strict one-month deadline to ensure the socks were ready for a key Twisties event.

Our Solution
First, we sourced a sock style that allowed edge-to-edge printing while meeting all branding requirements. Next, our graphics team collaborated closely with the Twisties marketing team to create two unique designs for each pair. At the same time, we worked carefully to ensure the patterns aligned perfectly with the chosen decoration method. Furthermore, we elevated the final product by adding custom tags and retail-ready packaging. Despite the tight timeline, we delivered the bulk order ahead of schedule. This gave the client plenty of time to prepare for their event.

About the Author

Woman with wavy blonde hair in a blue shirt

Nicolette Iyce Villanueva

Product Expert

Nicolette Villanueva is a Product Expert at Cubic Promote, bringing over five months of experience in Australia’s branded merchandise and apparel industry. She is a recognised expert in branding techniques, ensuring that businesses select the right method that works seamlessly with the material of the product. Whether it’s screen printing, embroidery, or laser engraving, Nicolette has the expertise to match the most suitable technique to each product. Her commitment to quality control guarantees that all orders meet the highest standards and are delivered on time. Nicolette’s attention to detail is further reflected in her regular contributions to blogs and industry articles, where she shares valuable insights on branding strategies and quality assurance.