Case study · Retail

Wheel&Barrow – branded tees and hoodies

Wheel&Barrow ordered branded tees and hoodies for its retail network. The apparel went on the shop floor and sold through, which puts the brand on customers as well as staff.

RetailAustraliaRetail apparel
Wheel&Barrow branded tees and hoodies
Australian-owned since 2005 Fast turnaround — 1 day to 2 weeks Response under 1 hour Trusted by 22,900+ organisations
By the numbers

Project snapshot

A quick look at how this Wheel&Barrow order came together.

Product
T-shirts Hoodies
Industry / use case
Homewares retail — staff uniform and retail sale
Branding
Wheel&Barrow identity applied across both lines to one artwork standard
Sizing
Full size run supplied across tees and hoodies
Delivered
Complete — both lines arrived in one delivery
Result
Sold through — most of the stock moved on the shop floor
The brief

Introducing Wheel&Barrow

Wheel&Barrow is an Australian homewares retailer with stores across the eastern states. Linda Muratore needed apparel that works two ways: a uniform that identifies staff on the floor, and a retail item customers buy and wear out of the store. That set a higher bar on garment quality and print finish than a standard staff run.

“The products were fantastic. We're very, very happy. The quality was great. We sold through most of what we had as well.”
Linda Muratore · Wheel&Barrow
The build

How we built it

We matched the artwork to each garment so the print reads at the same weight on a tee and on heavier hoodie fleece, confirmed the proofs and the size run with Linda, then produced both lines together to keep colour consistent across the range.

The result

What our client got back

Both lines arrived together and went onto the floor. The quality held up to retail scrutiny and most of the stock sold through, giving Wheel&Barrow a branded apparel range it can restock from an approved artwork file we hold.

Branded t-shirt and hoodie
Ready to buy
Branded tees and hoodies

Printed and embroidered apparel in retail-grade cotton and fleece. Sized across the team and produced in one run for consistent colour.

Charles Liu

About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results. Connect with Charles on LinkedIn

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