Case Study: NSW Government

Last Updated: 22 November 2025

NSW Government, wanted to take their commute awareness campaign to the streets. Rather than relying solely on seminars and events, they opted to distribute 1000 custom-branded compact backpacks ordered from Cubic Promote, each featuring their campaign slogan, “Smarter Travel Choices, Better Commute,” alongside their company logo.

These backpacks were given out during sustainability-focused events and transport seminars, aiming to encourage commuters to adopt eco-friendly travel alternatives like cycling, public transport, and walking. The backpacks quickly became popular among attendees. Most importantly, as recipients used the backpacks in their everyday routines, the campaign message travelled with them, expanding the reach of the message to a wider audience.

Results:

• Increase in campaign awareness: The backpacks provided a visible and practical reminder of the campaign, leading to more people across Sydney being exposed to the message.
• Rise in social media mentions: Recipients posted photos of their backpacks in various locations across Sydney, tagging the campaign and amplifying its reach through social media.

By distributing custom-branded backpacks, NSW successfully spread their campaign message in a practical and engaging way, reinforcing the importance of smarter travel choices and promoting eco-friendly commuting alternatives.

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