Client Story: Vespa

Last Updated: 31 October 2025

Client: Vespa – the world-renowned Italian scooter brand, celebrated for its timeless design, comfort, and unique sense of style. Loved by riders everywhere, Vespa continues to represent freedom, individuality, and effortless sophistication.

What was ordered? 100 premium hard-shell suitcases printed with the Vespa logo.

Purpose? To gift to VIP clients as part of a limited run of exclusive giveaways at several Vespa promotional events.

How were the suitcases used?

Vespa hosted a series of invitation-only events for its VIP clients and long-time brand enthusiasts to celebrate the launch of new models across Sydney, Melbourne, and Brisbane. Each of the guests who attended the event received one of these suitcases. The suitcases were made to stand out — bright, bold, and unmistakably Vespa, with the logo displayed proudly in the centre. Guests loved them. They were stylish, useful, and perfectly reflected Vespa’s personality—a brand that’s all about travel, freedom, and a touch of Italian flair. Because the suitcases were only given to VIPs, they felt like something truly special. The guests who attended rejoiced and shared photos of their new luggage on social media. They even tagged Vespa’s official pages. It was a simple, genuine way for Vespa to thank their most loyal clients while showing exactly what the brand stands for: quality, creativity, and timeless style.

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