Case Study: Icon Direct

Last Updated: 6 February 2026

Icon Direct Pty Ltd, a Sydney-based advertising agency, needed a promotional item to impact a client pitch event. They wanted something creative and useful, so we suggested Alaska Promotional Protein Shakers. Rather than featuring their own logo, they branded the shakers with “Complete by Juice Plus” —a campaign crafted for their health and wellness clients. These BPA-free, high-quality shakers were not just tossed into gift bags. They were curated and included in a welcome pack. We made sure to keep them posted during the production process. And with the help of our trusted couriers, we were able to deliver all 300 protein shakers 3 days before the client pitch.

This allowed them to strategise and check on the quality of the shakers, making sure it will impress their clients. During the day of the event, the attendees loved the shakers. It allowed them to create positive energy throughout the event. The clients brought their welcome packs home. Most of them continued using these promotional protein shakers for their protein shakes and smoothies. Seeing how well it worked for them, Icon Direct returned to us at Cubic Promote to work on more creative campaigns.