De Bortoli Wines
Last Updated: 28 May 2026
De Bortoli is one of Australia’s most respected family-owned winemakers, to produce a premium gift-with-purchase for their loyal customers. Designed as an incentive for those purchasing a full case of wine, they needed high-quality ice buckets that reflected the prestige of their Yarra Valley and Riverina labels. We supplied a bulk order of these custom-branded buckets at a tight deadline and delivered them all ahead of time.
The Process
By purchasing these ice buckets in bulk, De Bortoli secured a significantly lower price per unit. We were also pleased to offer a specific volume discount, making this a very cost-effective investment for their national retail strategy. Our in-house design team handled the branding with absolute care, using high-durability printing to ensure the De Bortoli family crest looked sharp and professional, even when submerged in ice and water. We selected a high-clarity, shatter-resistant material that offers the look of glass with the durability required for busy cellar doors and home entertaining.
Feedback
The feedback from the De Bortoli team was excellent, with a specific mention of the high quality of the buckets and how much they appreciated our rush production capabilities. Meeting a hard deadline for a retail rollout is critical; missing the window means missing sales. Based on cellar door observations and initial customer feedback, the new ice buckets led to a 2.8% increase in case-stack sales, as the premium nature of the gift provided the perfect “nudge” for customers to upgrade their purchase. You can explore their award-winning range of Noble One and cool-climate wines by visiting the official De Bortoli website.
Why Regina recommends Ice Buckets?
As an experienced marketing expert and product selection strategist, I always suggest high-quality ice buckets for the wine and spirits industry. An ice bucket isn’t just a container; it’s a “centrepiece” item that sits on a customer’s table for hours, providing constant, high-end brand visibility.
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