De Bortoli Wines

Last Updated:8 April 2026

We recently collaborated with De Bortoli, one of Australia’s most respected family-owned winemakers, to produce a premium gift-with-purchase for their loyal customers. Designed as an incentive for those purchasing a full case of wine, they needed high-quality ice buckets that reflected the prestige of their Yarra Valley and Riverina labels. We supplied a bulk order of these custom-branded buckets at a tight deadline and delivered them all ahead of time.

The Process

By purchasing these ice buckets in bulk, De Bortoli secured a significantly lower price per unit. We were also pleased to offer a specific volume discount, making this a very cost-effective investment for their national retail strategy. Our in-house design team handled the branding with absolute care, using high-durability printing to ensure the De Bortoli family crest looked sharp and professional, even when submerged in ice and water. We selected a high-clarity, shatter-resistant material that offers the look of glass with the durability required for busy cellar doors and home entertaining.

Feedback

The feedback from the De Bortoli team was excellent, with a specific mention of the high quality of the buckets and how much they appreciated our rush production capabilities. Meeting a hard deadline for a retail rollout is critical; missing the window means missing sales. Based on cellar door observations and initial customer feedback, the new ice buckets led to a 2.8% increase in case-stack sales, as the premium nature of the gift provided the perfect “nudge” for customers to upgrade their purchase. You can explore their award-winning range of Noble One and cool-climate wines by visiting the official De Bortoli website.

Why Regina recommends Ice Buckets?

As an experienced marketing expert and product selection strategist, I always suggest high-quality ice buckets for the wine and spirits industry. An ice bucket isn’t just a container; it’s a “centrepiece” item that sits on a customer’s table for hours, providing constant, high-end brand visibility.

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About the Author

Eloisa Uniforme

Lead Product & Marketing Expert

Eloisa Uniforme is a Lead Product & Marketing Expert at Cubic Promote, with over five years of experience in the corporate merchandise industry and 15 years in procurement. Specialising in branded uniforms and corporate apparel, Eloisa has extensive expertise in sourcing high-quality clothing for businesses, from work uniforms to corporate attire. She helps businesses select the right apparel that aligns with their branding, employee needs, and marketing strategies. She also enjoys writing articles and blogs on the latest trends in corporate apparel and uniform selection, sharing her insights to help businesses make informed decisions. Her strong relationships with suppliers and expertise in the apparel market make her a trusted voice in the industry.