Coomealla Club

Last Updated: 9 March 2026

Coomealla Club, seeking to foster a deeper connection with their members while promoting a relaxed, lifestyle-driven brand image, partnered with Cubic Promote to create 300 branded camping chairs. These navy chairs, each with a matching carry bag and the club’s logo on the backrest, were given away during raffles, golf competitions, and social events. They were quickly embraced by members, who took them to outdoor gatherings, local picnics, and sporting events, turning each outing into an opportunity for subtle brand promotion.

Results:

• Strengthened member loyalty: The chairs became a symbol of the club’s culture, with members regularly using them at various events, which deepened their connection to the club.
• Enhanced word-of-mouth marketing: The branded chairs sparked conversations at community gatherings, with members discussing their positive experiences with the club, leading to new referrals and interest from non-members.

These branded camping chairs provided Coomealla Club with an effective, engaging way to align with the lifestyle of their members, driving both loyalty and organic marketing through everyday use. Visit the Coomealla Club website by clicking the link.

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