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Home » Case Studies » Outdoors » NSW Government – Bike Week

NSW Government – Bike Week

Last Updated:8 April 2026

A crumpled yellow bike cover with Bike Week and reflective stripes on a white desk. Bright yellow bike wheel cover for Bike Week, with gray reflective strips on a white surface.
We recently worked with the NSW Government to create a high-visibility accessory for their annual Bike Week. They wanted something lightweight and eye-catching to help keep riders safe and promote the event at cycling activities across the state. We delivered 1,500 custom helmet covers for this purpose.

The Strategy Behind Bulk Safety Apparel

Buying these helmet covers in bulk helped the NSW Government save money on each item. This made it a smart choice for a state-wide safety campaign. The bright fabric and reflective details made the branding stand out on the road. Our design team worked with the department to make sure the Bike Week logo looked sharp, using printing that stays bright in any weather. We chose a stretchy, universal material so the covers fit any standard cycling helmet.

Campaign Success

The NSW Government team gave us great feedback, especially about our logistics. The order arrived two days ahead of schedule. For big government events, getting equipment early makes it much easier to distribute to councils and community groups. After the event, surveys showed a 4% increase in safety awareness, thanks to the bright helmet covers reminding everyone about road safety. For more on cycling initiatives and safety tips, visit the official Transport for NSW website.

Why Mary recommends Helmet Covers?

With my years of experience in corporate and government branding, I always suggest helmet covers for large-scale cycling activations. They are among the most visible “safety first” items you can provide, and because they are lightweight, they are incredibly easy to distribute at scale across various regions. By opting for a large volume run and benefiting from our early delivery schedule, we were able to provide the NSW Government with a top-tier product that fit their timeline and budget perfectly. It’s a smart way to turn every cyclist into a brand ambassador for road safety.

Ready To Buy?

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About the Author

Irene Basco

Product Expert

Irene Basco is a Product Expert at Cubic Promote, with nearly two years of experience in the promotional products industry and a decade-long background in global financial services. Combining her financial acumen with expertise in promotional products, Irene helps businesses make data-driven decisions for their campaigns. As an expert communicator, she helps companies select the right branded products and branding techniques that align with their marketing and budget goals. Irene is also a regular contributor to our industry articles, sharing her insights on how to maximise the impact of promotional products. Her ability to understand client's marketing needs and provide them with the right merchandise has established her as a trusted authority in the industry in the business.

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