Terex Jacques and Helvetica

Last Updated: 17 November 2025

Terex Jacques, in collaboration with Helvetica, a creative agency in Melbourne, aimed to increase engagement and visibility during an upcoming golf tournament. To enhance their presence, they partnered with Cubic Promote to supply 3,500 custom golf tees branded with Terex Jacques’ website address as part of their marketing strategy. At the event, every attendee received a branded golf tee, a practical and fun item for their rounds. The tees became instant conversation starters, with many players curious about terexjacques.com and its connection to the event, sparking engaging discussions on the course.

Key Metrics & Results:

• 4% average increase in website traffic for Helvetica’s official website, as many of the golders who received the tees visited terexjacques.com after the event.

By distributing custom-branded golf tees, Terex Jacques successfully boosted website traffic, increased engagement during the event, and ensured ongoing brand visibility, solidifying their presence both during and after the tournament.

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