Client Story: Bridgestone

Last Updated: 03 November 2025

Client: Bridgestone – Australia’s most trusted tyre brand, providing premium tyres for cars, SUVs, and 4WDs. Recognised for 10 consecutive years as the nation’s Most Trusted Tyre Brand, Bridgestone continues to deliver reliability, quality, and exceptional service.

What was ordered? 1,000 branded pens printed with the Bridgestone logo.

Purpose? To give to customers and business partners as part of ongoing brand engagement and appreciation efforts.

How were the pens used?

Bridgestone ordered the custom pens to distribute across their retail stores, service centres, and corporate offices. Every time a customer visited for tyre fittings or consultations, they were given one of these pens.

The pens featured their logo and sleek black-and-red design that reflected the brand’s professional and trusted image. Lightweight and high-quality, they became a handy everyday item that customers genuinely used — keeping the Bridgestone name visible long after their visit.

This simple yet thoughtful gesture was another way to reinforced the qualities that earned its reputation: trust, consistency, and care for every customer interaction.

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