Connolly Suthers Lawyers

Last Updated: 3 November 2026
Connolly Suthers Lawyers is a North Queensland law firm working in personal injury, family, property, and business law. For a conference they were sponsoring, they ordered branded pens from us to use at the event and later in their office. Our account manager, Mary Aguirre-Cruz, took care of the order and made sure the branding was clear, even on the small print area.
pen branded with Connolly Suthers Lawyers logo

One Pen, Two Jobs

The team wanted something simple for daily office use that would also work as a conference giveaway. Pens fit both needs. Staff could keep the pens at reception, in meeting rooms, and on their desks, then bring those same pens to the conference for attendees to take. This gave Connolly Suthers more chances to keep their name visible:
  • At the conference itself
  • In attendees’ bags after the event
  • On office desks and meeting tables
  • During follow-up conversations later on
Mary kept the artwork clean, so the firm’s name stayed easy to read without squeezing too much onto the barrel.

What Happened After the Conference

The pens continued to be useful after the event ended. In the weeks that followed, Connolly Suthers saw:
  • 3.2% more website traffic
  • 2.4% more enquiries
That result made sense for this type of giveaway. People might not need legal help while at the event, but the pen gave them something to take home and remember later. For Connolly Suthers, the order worked for both the office and the conference without making things complicated.

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Swami Rossat

About the Author

Swami Rossat

Marketing Specialist

Swami Rossat is a Marketing Specialist at Cubic Promote with nearly seven years of experience across marketing, brand strategy, digital marketing and content. He also works with promotional merchandise and branded apparel, helping organisations choose products that support their audience, campaign goals and budget. Swami’s expertise includes brand engagement, product selection, event marketing, corporate gifting and connecting merchandise campaigns with measurable marketing outcomes. Follow Swami on LinkedIn

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