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Home » Case Studies » Stationery & Pens » Mercedes-Benz

Mercedes-Benz

Last Updated: 03 November 2025

green and grey coloured pen with Mercdes Benz logoMercedes Benz logo

Client: Mercedes-Benz – a world-renowned automotive brand recognised for its luxury vehicles, innovative engineering, and timeless design.

What was ordered? 2,000 sleek black pens engraved with the Mercedes-Benz logo.

Purpose? To hand out to dealership guests and business partners as part of their customer experience program.

How were the pens used?

Mercedes-Benz sought a design that was both simple and elegant to offer customers visiting their dealerships and corporate offices. The pens were given to clients after test drives, during new vehicle handovers, and at private launch events.

Each pen came in a clean, minimalist design with the Mercedes-Benz logo etched near the clip — a small detail that reflected the brand’s focus on precision and quality.

Guests appreciated the gesture. It wasn’t just a pen — it was a keepsake that represented the same sophistication and care found in every Mercedes-Benz vehicle. The clients who were given the pens used them on a daily basis. This thoughtful touch added a bit of class to every interaction, showing that Mercedes-Benz’s commitment to excellence extends far beyond the showroom floor.

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About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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