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Home » Case Studies » Stationery & Pens » Success Story: Alice Springs Public Library

Success Story: Alice Springs Public Library

Last Updated: 31 October 2025

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Client: Alice Springs Public Library (Community-focused library in Northern Territory providing access to books, learning resources, and educational programs)

What was ordered: 950 eco-friendly stationery kits, each containing a ruler, sharpener, notepad, straw, and eraser — all neatly packed in a reusable plastic container with an “I ❤️ Alice Springs” sticker on the lid.

Purpose: To encourage new memberships and reward library sign-ups with a fun, sustainable welcome gift.

How were the kits used: The library launched the eco-friendly stationery sets as part of a community engagement drive to attract new members. Each person who signed up for a library card received one of the stationery kits as a welcome gift.

The reusable container and sustainable stationery aligned perfectly with the library’s values of education, creativity, and environmental awareness. Families and students especially appreciated the thoughtful and practical pack — something they could use at school, work, or home.

The “I ❤️ Alice Springs” sticker added a warm, local touch, reminding recipients of their connection to the community. The kits quickly became popular among residents, boosting sign-ups and sparking positive word of mouth around town.

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About the Author

Aubrey Vitor

Content Writer

Aubrey Vitor is a promotional products writer at Cubic Promote, Australia’s top supplier of branded merchandise and uniforms. With over two years of experience working closely with Australian brands, Aubrey has shaped strategic content that supports businesses in elevating their brand identities. Her recent focus on the branded merchandise industry has further solidified her authority in guiding companies to make confident, data-driven decisions. Aubrey’s insights are informed by her deep understanding of how branded merchandise can drive effective promotional campaigns in the Australian market, making her a trusted voice for businesses navigating this sector.

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