Happy Client: Rabobank

Last Updated: 24 November 2025

Rabobank, a rural bank focused on community and agriculture, wanted a meaningful way to promote financial literacy at local events. They ordered 1,000 custom coin banks from Cubic Promote, each featuring their logo and the slogan, “Feel good about your savings,” to encourage smart saving habits among families and young adults.

Distributed at financial literacy workshops in schools, expos, and field days, the coin banks became an interactive tool for starting conversations about budgeting, goal-setting, and saving. At one small-town event, kids eagerly collected the coin banks, each receiving a tip on how to start saving their pocket money. Parents, too, joined in, joking that they needed the reminder just as much.

Results:

• Significant increase in local branch walk-ins: Families from events sought more advice on saving.
• Improved event engagement: More attendees interacted at booths discussing financial topics.
• Boost in positive feedback: Post-event surveys highlighted the coin banks’ impact. Through these giveaways, Rabobank fostered financial discussions, reinforcing their community commitment.

For Rabobank, the coin banks helped spark valuable conversations about financial habits, making a lasting impression while reinforcing the bank’s commitment to community engagement.

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