Client Story: Acrow Group

Last Updated: 30 October 2025

Client: Acrow Group – New Zealand’s largest scaffolding, formwork, false-work and event-infrastructure company.

What was ordered? 800 custom-branded jelly bean packs, each printed with the Acrow Group logo and website link.

Purpose? To engage with industry professionals and generate brand visibility at a major New Zealand construction and infrastructure trade show.

How were the jelly bean packs used?

• At the event, Acrow set up a vibrant booth where visitors could grab a pack of branded jelly beans while chatting with the team about scaffolding, formwork, and event infrastructure solutions.
• The colourful, portable packs were handed out during networking sessions, panel breaks, and client meetings throughout the trade show.
• Printed with the Acrow logo and URL, the sweet giveaway encouraged recipients to remember the brand and revisit the website after the event.

The giveaway proved to be a successful drawcard — it provided a friendly, memorable touchpoint that made the Acrow booth stand out among technical exhibitors. The jelly bean packs kept the brand front of mind long after the show ended.

This simple, fun promo item supported Acrow’s goal of building new contacts, reinforcing brand recall and driving online engagement in the infrastructure marketplace.

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