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Shoal Group

Last Updated: 10 March 2026

Client: Shoal Group – a professional services and consulting organisation supporting businesses with strategic and operational solutions.

What was ordered?

Purpose?
They wanted a small but memorable giveaway they could share during meetings, networking events, and industry engagements. The goal was to offer something friendly and approachable that would make interactions feel a little more relaxed while still reinforcing their brand.

How were they used?
The branded M&M coffee cups were handed out during client meetings, conferences, and business events where Shoal Group representatives connected with partners and prospects. Because the cups were compact and easy to carry, many recipients kept them on their desks after the chocolates were gone.

The coffee cup design made the item stand out from typical sweets, turning it into a small desk accessory rather than something that disappeared straight away. This helped the Shoal Group name remain visible in offices long after the event ended.

It was a simple giveaway, but an effective one—combining a treat people enjoy with a practical container that continued to promote the Shoal Group brand in everyday workspaces.