Twisties & Cubic Promote

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Twisties Custom Socks


About the Client: Most Aussies will be familiar with the popular household and lunchbox snack, Twisties. These tasty corn-based cheese curls are manufactured by Smith's Snackfood Company, the Australian snacks division of PepsiCo. Available in a variety of savoury flavours, Twisties have been a popular schoolyard treat and party essential for decades both here and abroad in places like Thailand, Malaysia, and even Italy (where they're called "Fonzies").

Our Brief: We were contacted by a marketing representative working on the Twisties range asking for promotional socks. One of the key factors for these socks was that they had to be full-colour and with a design provided edge-to-edge on both socks. The complication being that each sock in the pair had to have a completely different design! The client kindly provided us with a rough idea of the style they had in mind for the socks, and a very rough design mockup for our graphics team to create proper designs and proofing. This sock order had a strict turnaround time (within a month from ordering) because they were to be used an Twisties event.

Our Solution: The Cubic Promote team first searched out a sock style that would suit the customer's branding requirements (in this case, a sock that allowed for edge-to-edge designs). Our creative team worked closely with the Twisties marketing reps on creating two unique sock designs per pair, and ensured the repeating pattern would be suitable to the decoration method. To add to the overall look, Cubic Promote produced custom tags and custom packaging for each sock two-pack, ensuring the products had a retail look and feel to them. We were able to turn these around in an extremely quick turnaround time and provided the bulk socks with time to spare before the Twisties event took place.

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