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What SPF Ratings Mean for Custom Branded Sunscreens

Last Updated: 19 June 2025

In Australia, sun protection is a year-round essential—not just a summer habit. Whether your team is onsite, commuting, or attending outdoor events, UV exposure is constant. That’s why more companies are choosing custom-branded sunscreens as a practical and thoughtful giveaway. It’s not just about visibility; it’s about showing genuine care. To make an impact, though, the sunscreen must offer real protection—and that starts with understanding SPF ratings.

How SPF Works and Why It Matters

SPF, or Sun Protection Factor, measures how well a sunscreen blocks UVB rays, which cause sunburn and contribute to skin damage over time.

Here’s a quick guide:

• SPF 15 blocks about 93% of UVB
• SPF 30 blocks 96.7%
• SPF 50+ blocks up to 98%

While SPF 30 and SPF 50+ may seem similar, the difference matters—especially during long hours outdoors in Australia’s harsh UV conditions. When your logo is on sunscreen, it’s not just about exposure; it reflects your brand’s commitment to care and credibility.

Why High-SPF Custom-Branded Sunscreen Makes a Difference

Think about how sunscreen is used:

• Someone grabs a tube from their conference bag before heading to an outdoor breakout session
• A worker on a construction site reapplies sunscreen before a second shift
• Staff at a community activation set up under the direct sun for hours

In every scenario, the sunscreen must perform—because if it doesn’t, your brand takes the hit. SPF 30 is the minimum for reliable protection, but SPF 50+ is the smarter choice for prolonged outdoor exposure. To make your custom branded sunscreens stand out, choose from full-colour digital printing, custom sticker labels, or durable screen printing for a professional finish.

What SPF Should You Choose?

It depends on how and where your audience will use it.

• SPF 30: suitable for short breaks outdoors, daily commutes, or mixed indoor/outdoor events
• SPF 50+: better suited for field staff, sports sponsorships, or prolonged sun exposure
• Water-resistant formulas: essential for sweaty conditions or beach and poolside activations

And don’t forget: higher SPF doesn’t just protect better—it tells your recipients you’re thinking beyond the bare minimum.

Key Features That Make Sunscreen Practical

Your branded sunscreen shouldn’t just sit in a drawer. It should be easy to carry, comfortable to apply, and reliable.

Look for:

• TGA-registered products (required in Australia)
• Broad-spectrum coverage (blocks UVA & UVB)
• Portable packaging: tubes, sprays, or sachets that suit your campaign style
• User-friendly formulas: quick-drying, non-greasy, lightly scented

When these features align, your sunscreen becomes something people want to use—not just something they picked up at a booth.

Why Sunscreen Still Matters in Winter

It’s common to associate sunscreen with summer, but that’s risky thinking. In Australia, UV radiation remains strong even in winter or cloudy weather. Even in mild weather, UV exposure can increase when sunlight reflects off surfaces such as snow or water.

So sunscreen remains relevant whether your staff are onsite in July or your activation is mid-year. Offering it year-round keeps your brand front-of-mind—and positioned as thoughtful and practical.

Protect Your People and Your Brand With Custom Branded Sunscreen from Cubic Promote

Giving sunscreen isn’t just about the product—it’s about offering peace of mind. With your branding and a trusted SPF rating, it becomes a meaningful gesture. At Cubic Promote, we provide TGA-approved, high-quality custom-branded sunscreens designed for Australian conditions. From design to delivery, we help you protect people while promoting your brand with purpose.