Case Study: Branded Foldout Cubes for Westin Hotels & Resorts
For a high-profile hospitality trade event in Sydney, Westin Hotels & Resorts needed a way to stand out and leave a lasting impression. They chose to order 150 custom branded foldout cubes from Cubic Promote, each printed with the Westin logo and the brand message “elevate your senses.” The branded foldout cubes weren’t just decorative. They were meant to tell a story. So, as every panel unfolded, the cubes revealed snapshots of the Westin experience: premium room features, award-winning service, and iconic global locations.
Placed strategically at the Westin booth and inside select VIP tote bags, the cubes became an instant talking point. Attendees interacted with them on the spot—flipping panels, asking questions, and even pocketing a few to return to their teams. By the end of the event, it was clear the foldout cubes had worked. More people stopped, stayed, and asked about Westin’s offerings compared to previous years. For Westin Hotels & Resorts, it wasn’t just about information but about creating a tactile moment that felt premium and intentional.
Care Tips for Fold-Out Cubes
To maintain the quality and functionality of your Fold Out Cubes:
- Avoid exposing them to water or high humidity.
- Store them in a dry, cool environment.
- Handle with care to prevent tearing or creasing of the folds.
- Clean gently with a dry, soft cloth if needed.
Frequently Asked Questions
What customisation options are available for Fold Out Cubes?
We offer full-colour printing on all sides, allowing you to display logos, images, and detailed messages.
How long is the production time?
Production usually takes 1-2 weeks, depending on the order size and customisation requirements.
Are fold-out cubes eco-friendly?
Yes, we offer Fold Out Cubes made from recyclable materials to support sustainable marketing efforts.
