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Custom Lip Balms That Do More Than Moisturise: Here’s Why SPF Matters

Last Updated: 19 July 2025

Custom lip balms are a smart and practical way for Australian brands to stay front-of-mind, mainly when they include SPF protection. In a country where the sun plays a significant role in everyday life, lip care that offers more than just moisture becomes necessary. Whether planning an outdoor campaign, preparing event giveaways, or building staff packs, SPF lip balms add tangible value while keeping your logo seen.

Many forget to protect their lips from the sun until it’s too late. Sunburnt lips are painful, inconvenient, and completely avoidable. By offering branded lip balms with sun protection, your business delivers something small but meaningful that people will use.

Why Custom Lip Balms with SPF Are Worth Including in Your Marketing

Australia experiences high UV levels throughout the year. Even on overcast days, your skin and lips are exposed. Unlike other parts of the body, lips can’t tan or protect themselves naturally, making them especially vulnerable to sun damage.

Offering lip balms with SPF is more than just handing out freebies. It’s about giving something people will use. Custom lip balms fit easily in a pocket or bag, which means your brand goes wherever your customers do. They’ll see your logo and remember your name when they reach for it.
You also show that your business thinks ahead. Whether it’s a staff kit, event pack, or product launch, SPF lip balms tell people that you’re thoughtful and practical.

Are SPF Lip Balms Safe to Use Every Day?

Yes, they are—when they’re made with the right ingredients. Most Australian-made options are safe and approved for daily use, but it’s still worth checking what’s inside.

Stay clear of lip balms with:

• BHA
• Parabens
• Synthetic dyes or colours
• BHT (butylated hydroxytoluene)
• Hydrogenated cottonseed oil
• Petrolatum

Instead, look for lip balms with natural ingredients like beeswax, shea butter, or coconut oil. These provide comfort while offering daily sun protection. It’s also good to check that the formula suits sensitive skin, especially if you’re planning a bulk order for varied audiences.

Understanding SPF Ratings in Custom Lip Balms

SPF stands for Sun Protection Factor. It tells you how well a product blocks UVB rays—the ones that cause sunburn. The most common ratings for lip balms are SPF 15, 20, and 30.

• SPF 15 offers light protection for brief outdoor exposure
• SPF 20 is better for moderate use, like commuting or walking
• SPF 30+ is best for long days outside or working in direct sunlight

The higher the number, the better the protection. Reapplying is just as important. Eating, drinking, or sweating can wear it off, so it’s key to use a balm you can easily carry and reapply. Custom lip balms with SPF make this easy. They’re practical, keep your brand in sight, and help people stay protected.

How Custom SPF Lip Balms Help Promote Your Brand All Year Round

Branded items are most effective when they’re helpful. Lip balm is something people reach for often, especially in dry or sunny weather. With your logo printed on the packaging, your business stays top-of-mind.

Here’s why custom lip balms continue to work:

• They’re compact and easy to distribute
• They work across industries—from trade shows to corporate gifting
• They align with health and wellness values
• They offer ongoing visibility with each use

For best results, consider your branding methods early in the process. Whether you choose full-colour printing, digital transfer, or pad print, it’s essential that your branding stays intact with daily use. That ensures your product works well and looks good while doing it.

How to Choose the Best Custom Lip Balm for Your Business

When ordering custom lip balms, the quality of the product matters as much as the design. At Cubic Promote, we offer a wide range of SPF lip balms made to suit different preferences and budgets. Many of them are produced locally, which supports Australian manufacturing and ensures faster turnaround times.

We also provide clear artwork requirements to keep the process smooth. This ensures your logo prints at the highest possible quality, no matter the size or style you choose.

Our team can help you choose flavours, packaging styles, and protection levels that match your audience. Whether you’re planning a small run or a large campaign, we’ll ensure that the final product meets your needs.

Ready to Boost Brand Awareness with Custom Lip Balms?

A great custom product does more than promote your brand; it adds real value to someone’s day. SPF lip balms offer more than sun protection—they show your customers and staff that you care about their well-being. Contact the team at Cubic Promote today, and let us help you choose the best custom lip balms to match your goals and bring your branding to life.