Lanyards continue to be a staple item for marketing and promotional purposes, ever present in business conferences, trade shows, and other corporate events. From carrying IDs to keys and mobile phones, the lanyard’s combination of utility, ubiquity, and visibility all translates to valuable market exposure for any brand and sponsor. 

• Lanyards are practical accessories used by almost everyone, including students, office employees, and other professionals.
• Compared to other marketing mediums, such as billboards, posters, and commercial spots on TV and radio, lanyards are more economical yet offer a vast reach.
• Lanyards are easily customisable, making them the perfect promotional product for any organisation or event.

Knowing the Types of Lanyards

Lanyards come in a variety of materials. It's crucial for companies to know which material is best based on their target users as this helps encourage regular use and maximise exposure. The four most popular lanyard materials are:

1. Polyester Lanyards

Polyester lanyards are easily the most popular option for promotional campaigns due to their durability, budget-friendliness, low maintenance, and practicality. Used mainly to hold IDs, polyester lanyards are often found in schools and offices, as well as in social and corporate events. The flat and wide construction allows for extensive customisation such as logos and branded statements.

Because of its high tensile strength, polyester lanyards last longer. These can also be equipped with special attachments to hold other essentials like car keys and mobile phones. Easy to wash and maintain, polyester lanyards make great promotional eco-friendly products, which is perfect for organisations that want to promote their stand on environmental security and sustainability.

2. Nylon Lanyards

If you’re looking to stand out from the crowd and budget isn’t a problem, lanyards made of nylon are the perfect choice. Nylon lanyards are strong and durable like polyester, yet thicker and finer. These qualities make nylon lanyards an excellent choice for outdoor use where they are subjected to harsh elements, extreme temperatures, and high wear-and-tear situations.

On top of that, nylon has a natural sheen. The shiny background allows the imprints, logos, and text to really pop, which is great if you want to distinguish your lanyards and their users.

3. Tube Lanyards

Tube lanyards are basically polyester fabric loosely stitched together, shaped into a tube, and crimped at the end. This particular construction allows the lanyards to stretch. However, this stretchability means limited customisation as it provides little room for advertising. Tube lanyards are ideal for logos with simple designs and fewer shapes and details. This ensures readability and recognisability once the logos and texts even when resized to smaller dimensions.

Although tube lanyards are ideal for companies on a limited budget, it doesn't mean these lanyards are substandard. High-quality tube lanyards can carry lightweight essentials like IDs and keys to beefier items such as mini toolsets, mobile phones, and pocket knives.

4. Eco-Friendly Lanyards

There is a massive trend to use sustainable promotional materials for marketing campaigns and lanyards are not exempted. Made from bamboo fibers and recycled plastic bottles among other things, eco-friendly lanyards continue to gain momentum as a popular promotional option.

Plastic bottles are treated and converted into polyethylene terephthalate (PET), a recycled form of polyester. PET has the features of conventional polyester fabric - durable, strong, and printable - ideal for lanyard making and printing. In addition, using eco-friendly promotional lanyards drastically reduces carbon footprint, making these a perfect option for environmentally responsible organisations.

Cubic Promote: Your Promotional Lanyard Partner

While there are sorts of lanyards in the market, the best choice for your promotional campaigns will always be the one that meets your requirements, purpose, and budget. Cubic Promote offers an impressive array of lanyards based on materials. We also provide unparalleled customisation services, guaranteeing every lanyard satisfies your specific detailing and promotional needs. Talk to us and let us help supercharge your next lanyard campaign.

Author Profile: Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au